Issue #17 – September 2022

Your Best Book Is Always Yet to Come Craig Martelle What is the best story you ever wrote?  My answer will always be the next one. I have those that are good, and those I consider the best so far, but better lies ahead.  Otherwise, this would be a tough business. It would be soul […]

I’ve been a bit of a process improvement nerd since my days with a company that was chasing the illustrious Malcolm Baldrige National Quality Award. The award is the nation’s highest presidential honor for performance excellence. Our strategy for winning included looking at every department of a large travel management company with a fine tooth […]

A few weeks ago, I spent an afternoon shopping for school supplies with my younger sister. She’ll be a freshman in college this year, attending the same university I did, and while I’m helping her prepare—showing her around campus, explaining how the bus system works and where to buy textbooks—I can’t help but feel nostalgic. […] Level up your digital marketing with interviews of experts, the latest industry news, tools, and techniques. This weekly podcast is an ad-free show that strives to be entertaining as well as informative. It’s hosted by author Daniel Rowles and marketing expert Ciaran Rogers. to gain traction with your video content? Check out Creator Generation from Changer Studios. This weekly podcast features “top online video creators and experts sharing their tips, insights and stories for working on YouTube, TikTok and the world’s biggest video platforms.” Wondering how you can use TikTok to promote your brand? Take a deep dive into organic TikTok marketing strategies and paid TikTok advertising campaigns with hosts Sam Kaufman Joel Lowinger. The two founded, the only agency devoted entirely to marketing on the popular platform. The agency’s TikTok Marketing Podcast airs on Thursdays.

Chelle Honiker As a USA Today best-selling author and with over fifty books to her credit, Monica Leonelle has earned her reputation as a productive novelist. She shares the title with one of her two nonfiction series for authors. She writes quickly and publishes often.  She’s also one of the most marketing-savvy authors in the […]

Nicole Schroeder Nestled in her New England home, independent bookseller Kaitee Yaeko Tredway spends time each week arranging stacks of books and displaying them against a variety of backgrounds. She snaps several photos and writes out creative captions to pair with each, then decides when they’ll publish. Sometimes she makes an appearance in front of […]

Megan Linski-Fox You’ve committed what is considered the grave sin of indie publishing—you’ve written a book that doesn’t cleanly fit into any specific genre or category. Hosts of fellow writers would tell you to immediately abandon the project because attempting to market or, heaven forbid, sell a novel with no easily identifiable audience is doomed […]

Gill Fernley It’s back to school time for the kids, but they aren’t the only ones who’ll be in class. This month, we’re reviewing a few marketing basics and giving you some homework of your own. Lesson One: Make it the best book possible Hopefully, your book is written, edited, and polished to a high […]

Susan Odev When Mark Dawson made his clarion call for volunteers to help backstage and front-of-house for the Self Publishing Show Live event, held June 28 and 29 in London’s South Bank, I hesitated to raise my hand.  The inaugural event, back in 2020, heralded the start of lockdown, and there was an excellent chance […]

Natalie Hobbs Authors can publish their stories in many different ways beyond an entire novel released on a one certain date. Serial platforms, websites where authors can release stories by episode or chapter instead of as a complete collection, are a great way for authors to gain exposure from readers and get feedback from their […]

Alice Briggs Since early 2021, indie authors have had the ability to create Amazon A+ Content to help promote their books. This bonus content on a book’s product page had already been available for traditional publishing houses for some time and had proven its merit—in 2015, during a ninety-day study of 134,000 products, Amazon found […]

Chelle Honiker In 2019, actor Henry Cavill brought monster slayer Geralt of Rivia to life in the series adaptation of The Witcher on Netflix. Thus, a new segment of fans was introduced to the elements of Andrzej Sapkowski’s world from the novels: the Continent, its fantastical monsters, and its beloved characters.  Originally begun as short […]

I have a great idea, or at least I think it is, for a series of books that would be a mash-up of a couple of other famous series. I wouldn’t use the same characters or world, but the plots would be somewhat similar. But then I wonder if I shouldn’t bother because it’s been […]

Angela Archer According to Zippia (, a job recruiting site, 83 percent of US workers experience work-related stress. But what is stress, and what’s the difference between normal stress, burnout, and depression?  Stress is about feeling overwhelmed, as though you have too much on your plate, and according to Psych Central (, it can lead […]

Angie Martin With one in five Americans dealing with mental health problems, mental well-being is becoming a bigger and more important topic than ever before. Mental illness has been suggested to share a link with creativity, with famed cases such as Edgar Allen Poe, Sylvia Plath, Mark Twain, and Stephen King, and a plethora of […]

Angie Martin When it comes to choosing a location for a novel, short story, or script, many authors stick with what they know. Stephen King’s novels typically stay in Maine. Hailing from Kansas City, Missouri, Gillian Flynn’s three novels take place in the rural Midwest. Anne Rice is well known for her exotic paranormal tales, […]

Jenn Mitchell From the golden age of comics to modern-day Marvel movies, countless caped crusaders and super villains have kept our pulses pounding with their daring and dastardly deeds, leaving us breathless and clamoring for more. Traditionally, Superhero fiction has been a visual medium, so unsurprisingly, fans often gravitate toward comics, movies, cartoons, or games […]

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