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Chasing the Unicorn

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Your Best Book Is Always Yet to Come

Craig Martelle

What is the best story you ever wrote? 

My answer will always be the next one. I have those that are good, and those I consider the best so far, but better lies ahead. 

Otherwise, this would be a tough business. It would be soul crushing to think that I’d never write a book that was as good as one I’ve already written.

And published.

The unicorn is ahead, even if lightning has struck, and you’ve already realized immense success. That’s also a unicorn. Too much success too soon and the authors won’t know what they did right. They won’t be able to replicate it. I’ve seen that too many times. The best book was first, and by book five, they are fading from memory. 

The price of success comes at a cost when the best book is first and not last.

The magnum opus comes as a culmination to a career, not its opening act. 

Have you learned nothing with each new book? I know you have learned something. You know you have. Then how could you not spin a tighter tale, deliver a greater impact with new words? 

Life is a journey of continuous improvement. Too often, we compare our first efforts against another’s magnum opus. You shouldn’t, and you can’t. We progress through life, and we progress through our careers.

The best is the sum total of what we’ve learned from our experiences. That’s called wisdom. And we’re still learning. Every day.

Because the best is yet to come.

Craig Martelle

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