UK copywriter Angela fuses her mental health nursing background with a love of psychology. She published a novella and novel in 2020 and is working on her sci-fi series' next book.
In an age of e-commerce and digital marketing, where the speed and accessibility of email blasts and social media posts reign supreme, the allure of a handwritten letter or a beautifully crafted package has become somewhat lost. However, that’s not the only thing you can send in the post,...
Six Steps to Perfecting Your Business’s Brand and Attracting the Right Readers Angela Archer “Brand or be branded,” says branding expert Deb Gabor, bestselling author of Branding Is Sex. Even if you don’t have a personal brand, your readers are already branding you. The impression you leave—intentionally...
How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories. And as an author, you are a natural storyteller, with the ability to craft compelling narratives and engage readers in a way that few others can. So why not use...
Angela Archer According to Zippia, a job recruiting site, 83 percent of US workers experience work-related stress. But what is stress, and what’s the difference between normal stress, burnout, and depression? Stress is about feeling overwhelmed, as though you have too much on your plate, and according to Psych...
How Many Ads Do We See A Day? How many ads do we see a day? The answer is hard to calculate, but according to Forbes Magazine, studies suggest we see anywhere between four thousand and ten thousand ads per day. That’s not far-fetched. Back in 2015, a marketer...
Email Marketing Tips for Authors Aside from writing and publishing a new book, email marketing is often touted as the key to many authors’ success. Whether you send regular emails weekly or monthly or use list-building tactics like newsletter swaps, group promos, and reader magnets, there’s little point in...
