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When Writing Means Business
The trade publication for indie authors — news, strategy, and craft for every publishing path: self-published, hybrid, small press, and trad.
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Marketing, craft, publishing tech, and the business of books
Business, Finance & Strategy
86 articlesTechnology
79 articlesWeekly Roundup Newsletter
77 articlesAuthor Inklings
74 articlesPodcasts (From the Stacks)
63 articlesFeatured Authors
61 articlesIssues
58 articlesTen Tips
57 articlesLetters from the Editor
56 articlesHealth & Wellness
46 articlesMarketing
45 articlesMindset
43 articlesDevil in the Details
40 articlesGenre Focus
36 articlesEvents
31 articlesCraft
30 articlesALLi Exclusive
30 articlesProduction & Workflow
27 articlesMartelle's Motivation
26 articlesFrom the Stacks (Books)
25 articlesLetters from the Publisher
23 articlesProductivity
19 articlesProsperity
16 articlesCorner the Market
15 articlesBlog
10 articlesTraining Roundup
8 articlesLetters from the Creative Director
6 articlesOp-Eds
5 articlesIndie Author Advertising
4 articlesPress Releases
3 articlesAdvertorial
3 articlesNews
2 articlesGuest series
1 article
Q&A: Three Authors Explore How They Build Their Writing Careers Alongside Other Professions
Although some dream of writing full time, most indie authors start their book businesses without quitting their day job. Three authors share how they juggle publishing with another profession and their advice for others.
Author Inklings: The Basics of Paid Book Advertising
Paid advertising can launch an author’s career to new heights, but successful strategies can take years to master. Columnist Susan Odev explores what authors should consider before they start.
Give your next book a week of social posts
Prepare platform-specific captions and media from the book you actually wrote.
Let your brand guide make room for different kinds of posts
I want to recognize a brand without being able to predict its next sentence. That distinction has been on my mind while working on our publishing workflows. A useful voice guide should help an article, an email and a social post feel as though they belong to the same publication....
Susan Odev on taking a new pen name from draft to launch
Join Susan and Karen on September 23 for a working author’s view of the process.
Susan Odev on taking a new pen name from draft to launch
Join Susan and Karen on September 23 for a working author’s view of the process.
Keep Your Story Straight: Tools and Tips for Building a Story Bible
Whether writing a stand-alone or an ongoing series, story bibles help authors keep the facts of their books organized and within reach. Here’s what yours should include, plus the platforms and methods you can use to create it.
Who’s Speaking at the Wide for the Win Summit? This Week’s Publishing News
Learn about some of the speakers for next month’s Wide for the Win Summit, Publisher Champ’s new integration option, and data from the Frankfurt Book Fair on AI use in the audio publishing industry.
The New Romance Reader Ecosystem
How Niche Romance Platforms Are Changing Book Discovery in the Genre
A Look at IngramSpark, and How Authors Can Protect Their Work: Publishing News This Week
IAM is taking a closer look at IngramSpark for indie authors—what should we ask? Plus, new IAM articles this week, KDP announces changes to preorders, and Bookshop.org surpasses $50 million in donations to indie bookstores.
Author Inklings: Your Gentle Introduction to Marketing Without Panic
The work to publish your book is done. Now the work to market it begins. Columnist Susan Odev explores the options authors have for finding readers and how to ensure your strategy is sustainable.
Four Ways Lulu Brings Books Directly to Your Readers
From crowdfunding support to the Direct Buy Button, Lulu.com offers several options for authors interested in direct sales.
The Schedule Is Set for the Wide for the Win Summit: This Week’s Publishing News
This week, get a sneak peek at the schedule for October's Wide for the Win Summit, plus revisit this week’s IAM articles, IAT's latest webinar, and other news from the publishing world.
ALLi Exclusive: Spotting and Stopping the Scammers Targeting Indie Authors
In the age of AI, email scams targeting authors have become harder to spot. The Alliance of Independent Authors shares advice for recognizing fake offers and resources for protecting your business.