From the Editor: The Email Marketing Secrets That Fuel Engagement
From subject lines to sign-ups, discover the tactics that keep readers opening—and clicking.
From the Editor48
Read notes and musings from Nicole Schroeder, offering an inside look at the magazine's direction, themes, and the decision-making process behind what makes it to print.
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Unleashing the Full Potential of Indie Publishing with Essential Tech Tools
I’m not ashamed to admit that I’m not a tech-savvy person. I wouldn’t go so far as to call myself a Luddite, but figuring out a new program has usually sparked more grumbling than excitement. Give me a paperback, a physical planner, and a nice pen any...
A Creative Reset: How to Align Your Writing Goals for the New Year
For several years, my brother and I had a New Year’s Eve tradition that was maybe slightly unusual. He and I shared an office in the house, the room divided on a diagonal with our desks on either side, and on the last day of each year, we would...
Reflecting on 2024 and Looking Ahead
2024 has been quite the year, hasn’t it? Over the past twelve months, we’ve watched the continued rise of trends like direct sales, crowdfunding, and transmedia, allowing indie authors to take even more control of their careers. We’ve witnessed several organizations and platforms expand their focus to...
Recalibrate for Success: Embrace the 'Suck List'
Loading the Elevenlabs Text to Speech AudioNative Player... A few months ago, IAM publisher Chelle Honiker shared on Facebook a lesson that she’d presented at the Future of Publishing Mastermind: that of the “suck list,” a prioritized list of tasks you don’t want to do or that eat...
Horror Writing Lessons for Indie Authors
Loading the Elevenlabs Text to Speech AudioNative Player... Blame it on how invested I am in superhero movies, but I am paranoid about spoilers. If I’m worried about encountering a leaked plot twist from a movie, book, or game, I will take a social media hiatus and resort to...