How Authors Are Succeeding on Kickstarter in 2026
Kickstarter’s Head of Publishing Oriana Leckert discusses the latest trends, strategies, and success stories from the platform, plus what authors should know before their first crowdfunding campaign.
Marketing45
In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
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Finding Superfans Without Flaming Out: How Authors Can Build a Solid Reader Base And Protect Their Mental Health
A solid reader base ensures your books will always have an audience, but building that fanbase through constant engagement can lead to burnout. Adjust your strategies—and your mindset—to find and feed your superfans without running out of creative fuel for yourself.
Mindful Marketing: How Indie Authors Can Build Values-Driven Book Brands Without Burnout
As author business models become more diverse, indie authors find balance, direction, and support through “mindful marketing,” a practice focused on sustainability and building stronger connections with readers.
Beyond the Book: A Complete Guide to Author Merchandising
Expand Your Author Brand with Merchandise
7 Proven Ways Indie Authors Can Turn Book Awards into Sales & Credibility
Discover how strategic entry into indie-friendly book awards can elevate your author brand, boost visibility, and connect you with new readers. Learn which contests to choose, how to budget wisely, and how to market your wins for maximum impact.
The Table That Sells: Simple Booth Tweaks with Big Returns
Learn how to design an eye-catching booth, spark authentic conversations, and fine-tune your pitch to boost sales and build a loyal readership at in-person reader events.