Everything You Need to Know about Running a Virtual Launch Party
Gill Fernley Launch parties aren’t just a fun way to celebrate your new book release; these events can also be a great way to gain
Gill Fernley Launch parties aren’t just a fun way to celebrate your new book release; these events can also be a great way to gain
Guest Author Russell Nohelty Examines the Transmedia Trend in the Indie Author World There’s genre hopping, and then there’s medium hopping. Depending on how you
How Authors Can Use Ream to Build a Subscription Business As indie authors increasingly move toward wide distribution and direct sales, subscription services may offer
From Bookshelf to Bookstore: Exploring Lulu.com’s Four Major Marketing Avenues In the intricate tapestry of self-publishing, indie authors are constantly searching for ways to better
Since Amazon launched the earliest version of Kindle Direct Publishing (KDP) in 2007, the business giant—which controls an estimated 50 percent or more of the
When Fantasy author Brandon Sanderson smashed Kickstarter records in March 2022—earning more than $41 million over the course of his campaign, almost half of that
Can Authors Leverage Generative AI for Their Social Media Strategy? Social media, in all its guises, is a fabulous way for authors to showcase their
How Well-Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings, book descriptions, and marketing can be intimidating. You need
Promoting your books can take any number of forms as you explore all the options available to readers. But if you’re looking for a way
Promo Newsletter Options for Every Indie Author David Viergutz Authors have long sought ways to send their work to the masses. Pay-per-click ads, social media,
For the first couple of years after I became an indie author, I struggled to get sales. But when I changed my strategy to use
More than nineteen years since it launched, Facebook is still the largest social media platform, with three billion users in January 2023, according to DataReportal
A quick glance in my crystal ball tells me you’re reading this in February, but—because of the crazy scheduling required to produce a magazine like
How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories. And as an author, you
No doubt you will see plenty of them with Black Friday and the holiday shopping season underway. In recent years, businesses have begun offering deals
What Authors Say Online Matters to Their Readers, So How Much Should You Be Sharing on Social Media? Being a writer never stops. If you’re
Nicole Schroeder Nestled in her New England home, independent bookseller Kaitee Yaeko Tredway spends time each week arranging stacks of books and displaying them against
Gill Fernley It’s back to school time for the kids, but they aren’t the only ones who’ll be in class. This month, we’re reviewing a
Alice Briggs Since early 2021, indie authors have had the ability to create Amazon A+ Content to help promote their books. This bonus content on
Increasing your publishing profits through your backlist If you have published multiple books, then you may be working with two “lists.” Your frontlist is made
Have you ever woken up at 3:00 a.m., sat upright in bed, and cried out, “Dagnabbit! I wish I could just sign up for more
If you already swap chapters with author friends, you know what it’s like to have critique partners. But have you considered beta readers to deepen
Every author throughout history could likely recall a time they stared hopelessly at a blinking cursor or a pen hovering just above the page. And
Introducing your translated book to readers can be an excellent form of virtual travel. Just think of all those new friends you can visit when
Say you’re in a bar. With people. Someone approaches you and asks, “How’s it going with your author business?” You answer in one of the
Tackling Author Signing Events Ah, book signings. The glam, the glitz, the autographs, the pics. The chaos, the questions, the preparation, the rejection. If you’ve
Breaking Down The Newest Marketing Feature in Kindle Direct Publishing Standing out in a crowd is rarely fun—unless you’re trying to sell books, that is.
How Color Mapping and Psychology Can Help Your Cover Stand Out In the May issue, we talked about how authors generate trust by having their
Prioritize Your Strategies for a Healthier, Happier Author Life Ah, the Fear of Missing Out (a.k.a. FOMO). That nagging panic that tricks us into thinking
The Only Question is How: Sweat Equity or Actual Money? The book cover is the first impression potential readers will have of your work and
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