10 Tips for: Short-Form Videos
September 1, 2023
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Visual storytelling is arguably the most powerful medium used by creators on social media today. It has gained immense popularity in recent years due to
Category: Marketing
Paid Promotions
September 1, 2023
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Ad platforms like Facebook and Amazon may be a great option for making money as an author, but they’re far from the only ones. With
10 Tips for: Editing with Sudowrite
August 1, 2023
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Many writers in the indie community know the AI generative writing app Sudowrite (https://sudowrite.com) for its ability to serve as an always-there assistant in the
Better than Your Best Guess
August 1, 2023
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Amazon Attribution Links Remove the Guesswork from Your Ad Campaign One ads strategy I typically recommend involves running multiple ads to determine which will resonate
Corner the Market: Spend Money to Make Money
July 1, 2023
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I have spoken about marketing many times at conferences, and one subject always gets discussed: money. Most of the authors I meet don’t have a
The Key to Discoverability: How Your Book’s Keywords Connect You with Readers
July 1, 2023
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How Well-Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings, book descriptions, and marketing can be intimidating. You need
10 Tips: Website SEO
July 1, 2023
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Search Engine Optimization (SEO) is the organic method of driving traffic to your website, as well as to your other channels. As opposed to targeting
Corner the Market: The Subtle Art of Ad Copy
June 1, 2023
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As we’ve explored the ins and outs of making Facebook Ads work for you, I’ve explained how to set up ads that will reach the
Ten Tips: Google Workspace
June 1, 2023
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Unlock a world of creativity and communication with the integrated tools of Google Workspace. Once a free platform for writers on a budget and not
Promo Newsletters for the Marketing Novice: How You Can Find Success
May 1, 2023
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For the first couple of years after I became an indie author, I struggled to get sales. But when I changed my strategy to use
Ten Tips: BookTube
May 1, 2023
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The social media platform with the biggest potential for 2023—and the foreseeable future—is YouTube, according to marketing guru Adam Erhart. It’s the second most visited
End Your Promo FOMO with These Paid Promo Newsletter Options
May 1, 2023
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Promo Newsletter Options for Every Indie Author David Viergutz Authors have long sought ways to send their work to the masses. Pay-per-click ads, social media,
Prosperity: How Promotion Paves the Road to Success
May 1, 2023
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Prosperity Starts with Promotion Honorée Corder As much as I love producing a book, it’s the promotion of a new book that really gets my
Corner the Market: The Role Images Should Play in Your Facebook Ads
May 1, 2023
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The Art of Successful Ads Steve Higgs For some, Facebook advertising can be a hole into which they pour money with little or no return.
Ten Tips: ChatGPT Prompts
April 1, 2023
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Since Open AI’s ChatGPT was released last November, it’s arguably become the most talked about bot since the T-800. But before we face the inevitable
10 Tips for: Facebook Groups
March 1, 2023
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More than nineteen years since it launched, Facebook is still the largest social media platform, with three billion users in January 2023, according to DataReportal
How to Make Millions with Marketing
March 1, 2023
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It is better to focus on selling the books you have written than it is to write the next book. How’s that for a controversial
Ten Tips: Twitter
February 1, 2023
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Twitter is a unique social media platform built on brevity, requiring users to limit posts to only 280 characters at a time. But a writer
Ten Tips: Fiverr
January 1, 2023
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As authors, we know how valuable time is. However, this non-renewable resource tends to slip between our fingers when it comes to accomplishing tasks we
Ten Tips: Choosing Your Perfect Planner
December 1, 2022
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Planners can be an excellent investment of your time and money, helping you create effective goals and build actionable plans. But with so many options
Ten Tips: Newsletter Swaps
November 1, 2022
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Roughly six years ago, a well-known Contemporary Romance author organized a book promotion. She posted the invite to participate in a Facebook group and opened
The Dos and Don’ts of Creating Your Reader Magnet
November 1, 2022
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No doubt you will see plenty of them with Black Friday and the holiday shopping season underway. In recent years, businesses have begun offering deals
10 Tips: Draft2Digital
October 1, 2022
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Indie authors often consider the valid option of going wide and publishing on other platforms beyond Amazon. But with it comes a lot of work
Ten Tips: Amazon A+ Content
September 1, 2022
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Alice Briggs Since early 2021, indie authors have had the ability to create Amazon A+ Content to help promote their books. This bonus content on
Marketing Homework Any Author Can Do to Boost Book Sales
September 1, 2022
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Gill Fernley It’s back to school time for the kids, but they aren’t the only ones who’ll be in class. This month, we’re reviewing a
10 Tips for Canva
August 1, 2022
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Full disclosure: Canva is my friend. This user-friendly graphic design app is similar to Photoshop or Affinity. I use it for Facebook, Twitter, TikTok, Instagram,
Advertising as an Indie Author: Where to Start
August 1, 2022
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You’ve written your first book, revised and edited it, and finally hit that “Publish” button. You’re over the moon that you’ve gotten your first piece
Creator Economy for Authors: A Guide to the Future of Publishing (New Age of Publishing Book 2)
Michael Evans’s Creator Economy for Authors delves into the significant shifts occurring in the publishing world. Highlighting the movement from traditional platforms to communities spearheaded
Editor’s Letter- September 2023
To anyone who thought the discussions around AI might be quieting down, let this past month be an assurance: among authors, at least, the debate
Hacking the Algorithms to Popular Social Media Sites
What Indie Authors Should Know to Ensure Their Posts Are Seen Until the late twentieth century, town criers were used to spread the word about
