Marissa DeCuir When you write and publish a book naturally you want people to read it The best way to get your book in front of readers is to promote it Publicity is the umbrella term for the steps an author takes to promote their book Publicity and marketing may include organizing author talks and hellip
nbsp A Guide to Cover Revitalization Eryka Parker The terms of independent publishing are ever evolving as authors constantly seek ways to expand their readership To secure shelf space among competitive titles in the marketplace authors can benefit from exploring ways to rejuvenate their backlist catalog in order to boost sales nbsp Although we 8217 re cautioned against judging a hellip
Gill Fernley Launch parties aren t just a fun way to celebrate your new book release these events can also be a great way to gain new readers grow your business and boost your earnings And they don t always need a venue or complex setup Authors can host virtual launch parties via a series of scheduled hellip
Guest Author Russell Nohelty Examines the Transmedia Trend in the Indie Author World There s genre hopping and then there s medium hopping Depending on how you look at his career Russell Nohelty has done both As a USA Today bestselling author and the co founder of Writer MBA and the Author Ecosystem archetypes Nohelty has put his hellip
How Authors Can Use Ream to Build a Subscription Business As indie authors increasingly move toward wide distribution and direct sales subscription services may offer a way to expand marketing opportunities beyond ads and newsletters as well as build a predictable source of revenue Anne Janzer author of Subscription Marketing Strategies for Nurturing Customers in hellip
From Bookshelf to Bookstore Exploring Lulu com s Four Major Marketing Avenues In the intricate tapestry of self publishing indie authors are constantly searching for ways to better control their income and their relationship with their readers Lulu com stands out not merely as another publishing platform but as a comprehensive solution to the dilemma The platform supports a hellip
Since Amazon launched the earliest version of Kindle Direct Publishing KDP in 2007 the business giant which controls an estimated 50 percent or more of the online retail market in the US already has maintained an unwavering influence over the self publishing industry Sixteen years later Amazon boasts 85 percent of the book market share with Apple Books hellip
When Fantasy author Brandon Sanderson smashed Kickstarter records in March 2022 earning more than $41 million over the course of his campaign almost half of that in the first seventy two hours he sparked a shift in the indie author world Sanderson was not the first to discover the potential for crowdfunding as part of an author s launch hellip
Can Authors Leverage Generative AI for Their Social Media Strategy Social media in all its guises is a fabulous way for authors to showcase their wares We can promote our work and potentially attract a dedicated audience who will derive ongoing value from our writing and hopefully provide an income through future sales However for hellip
How Well Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings book descriptions and marketing can be intimidating You need to be able to identify not only the language you believe describes your book but the language others may use to connect with it as well Yet fine tuning that language hellip
Promoting your books can take any number of forms as you explore all the options available to readers But if you re looking for a way to attract a local audience to your story or meet readers at an in person event one option is to do an author reading You get to read an excerpt of hellip
Promo Newsletter Options for Every Indie Author David Viergutz Authors have long sought ways to send their work to the masses Pay per click ads social media direct sales events there are a multitude of options all with unique purposes nbsp The longstanding king of reaching readers has been through email where one email blast can send your book hellip
For the first couple of years after I became an indie author I struggled to get sales But when I changed my strategy to use paid promotional newsletters my sales grew significantly It took a big mindset change for me to offer my first in series for free but it completely changed the trajectory of my author hellip
More than nineteen years since it launched Facebook is still the largest social media platform with three billion users in January 2023 according to DataReportal https datareportal com essential facebook stats But organic reach on Facebook Pages is declining as paid traffic takes over user s feeds According to Hootsuite the average organic Facebook Page post now sees engagement from 0 07 hellip
How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories And as an author you are a natural storyteller with the ability to craft compelling narratives and engage readers in a way that few others can So why not use those same storytelling skills to hellip
A quick glance in my crystal ball tells me you re reading this in February but because of the crazy scheduling required to produce a magazine like Indie Author Magazine I m actually writing these words in November having just returned from 20Books Vegas nbsp While I was there I spent some time chatting with Chelle Honiker IAM s illustrious publisher hellip
No doubt you will see plenty of them with Black Friday and the holiday shopping season underway In recent years businesses have begun offering deals and offers through promotional emails to connect with customers and get them spending more And if you have ever signed up for a retailer s emails in order to get a hellip
What Authors Say Online Matters to Their Readers So How Much Should You Be Sharing on Social Media Being a writer never stops If you re not writing you re often thinking about it If you re not doing either you re likely to be looking at cover designs formatting talking to other authors the list goes on And that s hellip
Nicole Schroeder Nestled in her New England home independent bookseller Kaitee Yaeko Tredway spends time each week arranging stacks of books and displaying them against a variety of backgrounds She snaps several photos and writes out creative captions to pair with each then decides when they ll publish Sometimes she makes an appearance in front of hellip
Gill Fernley It s back to school time for the kids but they aren t the only ones who ll be in class This month we re reviewing a few marketing basics and giving you some homework of your own Lesson One Make it the best book possible Hopefully your book is written edited and polished to a high hellip
Alice Briggs Since early 2021 indie authors have had the ability to create Amazon A+ Content to help promote their books This bonus content on a book s product page had already been available for traditional publishing houses for some time and had proven its merit in 2015 during a ninety day study of 134 000 products Amazon found hellip
Increasing your publishing profits through your backlist If you have published multiple books then you may be working with two lists Your frontlist is made up of newly published fresh exciting titles Your backlist is books that have been out for a while that might be neglected by you and by readers But gold is hellip
Have you ever woken up at 3 00 a m sat upright in bed and cried out Dagnabbit I wish I could just sign up for more newsletters Or maybe the cause of your sleeplessness is more along the lines of refreshing your empty email inbox and wondering when authors were going to send you more content hellip
If you already swap chapters with author friends you know what it s like to have critique partners But have you considered beta readers to deepen your storytelling or ARC advanced reader copy readers to create pre release buzz about your amazing new book First let s make sure we keep our expert readers straight The difference between hellip
Every author throughout history could likely recall a time they stared hopelessly at a blinking cursor or a pen hovering just above the page And just as you know the importance of choosing the right words you probably also know the struggle of finding them Yet many times only you the author seem to be hellip
Introducing your translated book to readers can be an excellent form of virtual travel Just think of all those new friends you can visit when the world opens back up nbsp Travelers especially writers often collect surprising experiences and specific colorful and possibly useless details nbsp When your book travels you may learn that Malaysia s currency is called a hellip
Say you re in a bar With people Someone approaches you and asks How s it going with your author business nbsp You answer in one of the following three ways nbsp Well the CTR on my CTA is fourteen percent lower even though I increased my ad spend by ten percent My unsubscribe rate increased eight percent but hellip
Tackling Author Signing Events Ah book signings The glam the glitz the autographs the pics The chaos the questions the preparation the rejection If you ve ever signed books before you know there s a lot more to it than just showing up and praying someone buys your book And if you haven t you are probably just hellip
Breaking Down The Newest Marketing Feature in Kindle Direct Publishing Standing out in a crowd is rarely fun unless you re trying to sell books that is But it s not always easy After all eBook sales are an ever growing force to be reckoned with up more than sixteen percent in 2020 according to the New York Times hellip
The Only Question is How Sweat Equity or Actual Money The book cover is the first impression potential readers will have of your work and is what stops them scrolling as they search for something new to read Beside considerations of genre title niche and tone your most important question is how do you source hellip
Hello! I’m Indie Annie, and I would love to send you a copy of this month’s issue of Indie Author Magazine. Just join our email list and I’ll drop it in your inbox!
