Precision Marketing for Authors: Harness the Power of Advanced A/B Testing
Transform guesswork into data-driven success—fine-tune everything from your email subject lines to your book covers and watch your readership soar.
Bradley Charbonneau
Bradley Charbonneau, once a non-writer, transformed through a 30-day writing challenge. Now, 31 books and 2,808 days later, he proves writing daily is simple, though not always easy. #everysingleday
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Indie Author Networking at 20Books Madrid 2022 Review
Breaking Bread (and Churros) across Europe: 20Books Madrid in Review There is no substitute for in-person events. “You’ll learn a few things from the books, you’ll get quite a bit from the professors, but where the real knowledge and experience comes from, what you really need to make...
Indie Authors' Market Strategies: Insights from 20Books Holland
The Pirates Have Landed In between the 20Books Madrid and the SPF Live London conferences, there was a quieter, smaller, yet possibly more disruptive conference: 20Books Holland. The Netherlands is several years behind the United States in the indie publishing world. Authors might be frustrated when working in an environment...
Reader Magnet Strategies for Indie Authors
Have you ever woken up at 3:00 a.m., sat upright in bed, and cried out, “Dagnabbit! I wish I could just sign up for more newsletters!” Or maybe the cause of your sleeplessness is more along the lines of refreshing your empty email inbox and wondering when authors...
Email Content Tips: Images vs. Plain Text for Authors
Loads of articles compare the pros and cons of images or plain text in email newsletters. Let’s cut to the chase: They both have their pros and cons. Chances are also good that no single article will sway you one way or the other if you’re fixed in...
Optimizing Nonfiction Book Marketing Strategy
Introduction to Your Author Business Say you’re in a bar. With people. Someone approaches you and asks, “How’s it going with your author business?” You answer in one of the following three ways: 1. “Well, the CTR on my CTA is fourteen percent lower even though I increased...