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Issue #15 – July 2022

Backlist Riches Every single one of your old books is new to someone.  We struggle and fight endlessly to add readers to our newsletter lists. Beyond current and future titles, there is substantial opportunity in delivering your old titles to new fans. Introduce them to your backlist incrementally. I use sales and promotions of the […]

https://podcasts.apple.com/us/podcast/the-paperback-podcast/id1448015223 Business coach and host Pagan Malcolm says this weekly show is for ambitious and aspiring authors. She specializes in helping them “to understand the business side of publishing and create a lifestyle that supports [their] authorly goals.”  Recent topics have included marketing your backlist,  preventing  prelaunch mistakes, and maintaining momentum.

https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545 Need help converting big ideas and strategies into actionable, step-by-step processes? That’s marketing strategist Amy Porterfield’s specialty. While her top-ranked podcast isn’t designed specifically for indies, you’ll find valuable information about list building, marketing, and social media.

When I moved to Texas from California what feels like a million years ago, it sometimes felt as if I’d moved to a far more exotic locale than just a new state in the same country.  The food was different.  The BBQ meat looked burnt and inedible but tasted delicious, and everything was always covered […]

https://podcasts.apple.com/us/podcast/unstoppable-authors/id1403887471 Follow three indie authors on their adventures in self-publishing on Unstoppable Authors. Recent episodes covered creating multiple streams of income, planning and running an author event, and raising creative children. Join Holly Lyne, Julia Scott, and Angeline Trevena for more on the writing life on Mondays.

The Thriller Writer Says Traditional Publishing Is Broken. He’s Got Plans to Fix It. When someone called Nick Thacker’s novels “airplane books” early on in his career, he took the term and ran with it.  The description was meant to be an insult—as in his books were the kind you buy at an airport to […]

Patreon, an online platform, allows people to financially support creatives, including authors, through a monthly tiered membership. It offers an excellent option for any indie author looking to diversify their income and create a new revenue stream. But how do you optimize your profile on the platform for maximum returns on your time investment so […]

Increasing your publishing profits through your backlist If you have published multiple books, then you may be working with two “lists.” Your frontlist is made up of newly published, fresh, exciting titles. Your backlist is books that have been out for a while that might be neglected by you and by readers. But gold is […]

You’ve no doubt heard the truism, “Don’t put all your eggs in one basket.” But if you’re a nonfiction author still selling on only one platform, your income eggs are tightly packed into one container. You can make money in a myriad of ways from your nonfiction backlist. Create multiple streams of income for yourself, […]

ScribeCount bills itself as an indie author’s best friend—and if you’re looking for a platform that provides deep insight into your aggregate sales data, then its claim may be true. With the ability to collect data from multiple sales platforms, customize your own reports, and a pricing structure that flexes with your monthly sales, ScribeCount […]

Author Mariel Pomeroy left a cautionary message for readers of her debut novel that is hard to miss. It’s printed on its own page in the front of the book just after the copyright. She also included it in the book’s product description and in her social media posts advertising the novel. A general statement […]

Writing about topics that do not belong to your culture can be tricky. In today’s society, writers venturing into those areas are sometimes worried about being accused of cultural appropriation or the use of topics from other cultures for gain or profit or in a way that reinforces stereotypes. Even more so, we’re taught as […]

I’m working on a series of nonfiction books that I hope will help people with issues they may struggle with. I’m not a professional in my field; I’ve just learned a lot through life experience. Can I write from my own experience? Or do I need a degree or certification to help people? School of […]

The moment you’ve been dreading is finally here: your first bad review. You stare at it, wondering if you’ve misread it, then read it several more times. Each negative word feels like a tiny dagger to the heart. For some of us, there are tears. For others, there’s cursing, hand-wringing, or an inner critic that […]

Studies Show You Don’t Need Fancy Eyewear to Protect Your Sight from Extended Screen Use Blue light-filtering glasses sound like the perfect solution to computer eye strain. Unfortunately, there’s no evidence to support their effectiveness. Systematic reviews of multiple studies, in 2017 and 2021, found no benefits to the lenses. Double-blind clinical trials found no […]

Texas: It Really Is Like a Whole Other Country When you think of Texas, a few images might come to mind: cowboys, hot prairies with dusty tumbleweeds, herds of cattle, chuck wagons, horses everywhere, and maybe the Alamo. As with every American state, these are typical stereotypes with roots in reality. And sure, you’ll find […]

Remember those first stories we heard as children? “The Three Little Pigs,” “Little Red Riding Hood,” “Three Billy Goats Gruff,” “Snow White,” “Cinderella,” and so many more? We could listen to them over and over again. Each time, we were delighted with the end. The main character defeated the villain, found true love, and—my favorite—lived […]

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