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From the Editor

Remember when the publishing industry was at odds about whether e-books would replace print books? It’s an almost comical debate to consider now, given how integral both are to many of our careers. But it’s far from the only time the book world has pitted one format against another. Just look at the posts on […]

Think back to when you started your author career. When did you start to consider your brand, and how did you decide what it would be?  For me, the idea of settling on one selling point for my stories has always sounded nearly impossible. Even as I prepared to release my first book, I knew […]

Countless craft books and blogs will tell you that the beginning of your book needs to be some of your strongest writing. You have to introduce your narrator and your world and hook your reader into the story, often in a matter of just a few sentences.In some ways, your book’s launch serves the same […]

Raise your hand if you’re one of those authors who has acted out a scene when they’re writing it to make sure it would work. Keep it raised if you’ve ever mimed a facial expression at your computer screen to help yourself describe it, typed a questionable search into Google while researching for your work-in-progress, […]

Although you’re reading this in January—or maybe even later into the new year—I’m writing this letter in December 2023. My family’s Christmas tree is still halfway decorated. I still have packages to ship, letters to mail, and several deadlines to meet for our staff before I sign out for the holidays. I may be clinging […]

Another year is nearly complete, and I feel confident saying it’s been a busy one for most of us. It’s one of the side effects of being an indie author, after all. Generally, the word “leisurely” is not in our vocabulary. If you’re anything like me, at this point, your schedule is probably filled with […]

I once had a college professor remind me that, in some professions, doing everything right means most people won’t see the work you did. I can’t remember now if the advice came as part of a journalism or editing course, but after several years of working in both fields, I’ll admit it seems to apply […]

Why did you pursue independent publishing? We could surely all answer differently. In my case, I knew traditional publishing could be a long and taxing process. I knew the book I wanted to write was in a niche genre and therefore would be harder to sell to an agent, even if I also knew it […]

You’re not doing marketing wrong; you’re doing the wrong marketing. If there’s one thing we’ve learned over our combined twenty-five-plus years of helping authors, it’s that most people don’t hate marketing; they hate the marketing they are forced to do. Whether that means putting your books in Kindle Unlimited, being on every social media platform, […]

To anyone who thought the discussions around AI might be quieting down, let this past month be an assurance: among authors, at least, the debate rages on.  On August 7, author and industry expert Jane Friedman wrote a blog post expressing frustration with Amazon and Goodreads after she discovered a series of nonfiction books, which […]

Ah, editing. The stage of the publishing process every author always seems eager to reach … until they reach it.  Don’t feel bad. Editors get it. We know you’ve probably frowned at your screen in confusion at some of our questions (“How do you want me to style your ellipses?”), or you’ve grumbled not-so-nice words […]

Some of the best things about being an editor for Indie Author Magazine are the gems of wisdom I come across in our writers’ stories. Take Eryka Parker’s feature on keywords in this month’s issue. Like many of you, I’m sure, I’ve always viewed managing metadata as a bit of a chore—something we do to […]

Book: The Anatomy of a Best Seller: 3 Steps to Deconstruct Winning Books and Teach Yourself Craft (Better Writers) Sasha Black Anatomy of a Best-Seller” by Sacha Black is an engaging guide for aspiring authors aiming to understand the crafting of best-selling books. This comprehensive guide provides a step-by-step process for deconstructing your favorite books, […]

Once you’ve written “The End,” how do you prepare for your manuscript to go in front of new eyes?  By “new eyes,” I mean those of your editor, beta readers, or ARC team—that special selection of people who get to see your “book” before it’s truly a book. Putting your published book out into the […]

Ever since I started my author Instagram account, the app has been one of my biggest time sucks. A lot of it stems from the fact that I can—almost—justify the time I spend there as being productive. Watching other authors’ Reels and scrolling through aesthetic Bookstagram photos counts as research, right? But the app does […]

At IAM, we have always prided ourselves on our ability to dissect and disseminate technology information for authors. From the beginning, we’ve understood the importance of having the right tools for your business and knowing how to use them. So it felt only right for us to dedicate an issue to breaking down the newest—and […]

Six months ago, I wrote “The End” on the first draft of my current manuscript. It was some time in the early evening, in the middle of the work week. I remember sitting on the floor beside my writing desk and pausing my music to type those final words.  I’ll admit it: there were a […]

One of this month’s features asks a handful of authors that exact question, and I always love hearing people’s responses. I met mine through Camp NaNoWriMo about eight years ago. (In fact, you can read about our group, the Treehouse of Writers, in the article!) During the summer sessions of the writing challenge, the site […]

I have an honest confession to make: I’ve been staring at my computer for a few minutes now, trying to figure out what I want this letter to say. I’ve fallen victim to the Curse of the Blank Page plenty of times. When editing is part of your day job, it makes it difficult to […]

One of my favorite parts of Christmas morning has always been reading the letter Santa Claus leaves for me and my siblings. My parents started the tradition when I was around five years old. Every year, we’d wake up to a letter that talked about everything we’d each accomplished that year and how proud we’d […]

In American Sign Language, to sign the word “friend,” you hook your two pointer fingers together, then flip both hands over and repeat the action. When I was learning sign language in college, the website we used as a reference said to imagine your fingers were hugging. Instead, I like to think of things connecting. […]

I’ve never considered myself particularly technology capable.  Sure, having grown up awash in new devices and an expanding internet, I’m probably more adept than I give myself credit for. But you can also guarantee I’ll need to ask for help from my more computer-savvy friends to set up a website. Over the years, Scrivener and […]

A few weeks ago, I spent an afternoon shopping for school supplies with my younger sister. She’ll be a freshman in college this year, attending the same university I did, and while I’m helping her prepare—showing her around campus, explaining how the bus system works and where to buy textbooks—I can’t help but feel nostalgic. […]

As indie authors, we are constantly introducing ourselves: to other writers, to editors, to cover designers, and especially—ideally—to new readers. For a profession that can sometimes feel a bit lonely, we’re rarely going it alone, which makes our first impressions important … and all the more daunting.  Speaking of introductions, some of you might recognize […]

“You can never cross the ocean until you have the courage to lose sight of the shore.” – Christopher Columbus January is a month for fresh starts and looking forward to a year full of exciting possibilities. We’ve made our goals; we’ve set our plans in place. Now it’s time to put them into action.  […]

I’m a dreamer. I have a list a mile-long of books I want to write, places I want to visit, and ideas I want to chase. Sure, some of them are byproducts of Shiny Bright Object Syndrome, but many of them are things I’ve been dreaming about for years. And the list keeps getting longer […]

“It’s delightful when your imaginations come true, isn’t it?” L. M. Montgomery Our books are the products of our imaginations, and though the stories within may not come to life, we can still hold our books in our hands, feel the tangible proof of what our minds have created.  For me, I didn’t believe I […]

Life is a daring adventure or nothing at all. – Helen Keller There comes a point in an author’s career when they need to be daring. For most of us, publishing the first book is our first bold step. But after that, we face the decisions of going full time, hiring staff, and what will […]

For the last four issues we have helped you get your manuscript to be its best version. Now, it’s time to decide how you are going to release that manuscript into the world as your book.  In this issue, we look at your distribution options—from all the boxes you need to check to upload to […]

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney You’ve written your book, edited it until it shines, and now you’re ready to send it out into the world. But how? What retailers should you use? What do all the terms mean? There are a lot of […]

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