Screenshot 2023 10 12 at 4.19.03 PM

You’re not doing marketing wrong; you’re doing the wrong marketing. If there’s one thing we’ve learned over our combined twenty-five-plus years of helping authors, it’s that most people don’t hate marketing; they hate the marketing they are forced to do. Whether that means putting your books in Kindle Unlimited, being on every social media platform, launching a Kickstarter campaign, building a huge mailing list, or learning paid ads, almost every author feels forced into doing something that doesn’t feel right for them.

Unfortunately, success often feels like balancing on the head of a pin, so even though authors don’t feel compelled to do certain things, they dive in headfirst either to prevent failure or finally find success.

This is the surest path to burnout. Luckily, we’ve also met thriving authors who run wildly innovative businesses that fly in the face of orthodoxy.

From this, we realized most marketing and sales strategies can’t be generalized. They’re an incredibly personal experience that must resonate with each author’s natural tendencies. That’s the basis for the Author Ecosystem, which you’ll find detailed in these pages: to give you a sense of what matters to you in the core of your being. Once you develop the language to pinpoint what resonates with you, then you’ll be one step closer to growing the business of your dreams—with the experts we’ve highlighted in this issue as leaders helping shape the future of publishing to guide you.

We hope somebody featured on these pages holds the message you need to hear to build an author business that resonates with you in 2024 and beyond. After all, that is the future of publishing: a personalized business that works for the author rather than a business the author is working inside of while struggling to stay afloat.

Monica Leonelle and Russell Nohelty
Founders, Writer MBA

Picture of Monica Leonelle

Monica Leonelle

Monica Leonelle is a USA Today bestselling author of fiction who also teaches writing, publishing, business, and marketing at Before becoming an independent author, Monica led digital marketing efforts at Inc. 100 companies like Hansen’s Natural and Braintree. She’s been an avid blogger of marketing and business trends since 2007. Her ideas have been featured in numerous publications, including the online versions of AdAge, The Huffington Post, Forbes, Inc., the AMEX OpenForum, GigaOm, Mashable, Social Media Today, and the Christian Science Monitor. Monica lives in a very, very old, 3-story home in St. Louis, MO with her husband, toddler, and adorable westie terrier. The house possibly has ghosts. And definitely has a secret passage. You can learn more about Monica's work through her website, podcast, and Youtube channel at

Start or Join a Conversation About This Article:

When Writing Means Business, Storytellers Read Indie Author Magazine

Read Indie Annie's Latest Advice:

Dear Indie Annie,

I’ve just hired a new cover designer for my series, but English is not their first language. I want to make the process run smoothly. Any tips for working around a language barrier? Lost in Translation Dear Lost in Translation, Oh, poppet, collaborating across cultures can feel as daunting as decoding hieroglyphics! But with patience and open communication, you can transcend language barriers. View this as a thrilling expedition with your design sherpa! What you

Read More »

Dear Indie Annie,

I know it’s important to understand who you’re writing and marketing to, but how do I develop my ideal reader avatar? Every time I try, it feels like I’m limiting myself. Needing to Niche Down Dear Niche,  Oh darling, focusing on your target audience feels as frightening as finalizing a paint palette for your parlor. Why choose when there are so many gorgeous colors to pick from? But defining your ideal reader liberates your creativity

Read More »

Dear Indie Annie,

In the past, I’ve hired editors, cover designers, and even a virtual assistant. Passing off those responsibilities makes sense, but internal formatting always seems so straightforward. At what point is it worth investing in professional formatting services? Frugal Formatter Dear Frugal, Oh my, that moniker sounds like you’re an inhabitant of Middle Earth, but I digress. Formatting your own manuscript seems as simple as building a bookcase from IKEA: just insert tab A into slot

Read More »

Follow Us

Weekly Tutorial

Sign up for our Newsletter

We’ll send you our best articles, special offers, and industry updates

Would You Like a Free Issue?

Hello! I’m Indie Annie, and I would love to send you a copy of this month’s issue of Indie Author Magazine. Just join our email list and I’ll drop it in your inbox!