A Smarter Way to Sell Books (Without Building a Whole Store)
Join us May 20 for a fresh take on book sales, discovery, and author control.
When Writing Means Business.
Get the email newsletter and unlock access to members-only content and updates
Processing your application
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email
Get started with these articles
Recommended Reading
Browse Our Topics
Technology
70 articles
Business, Finance & Strategy
68 articles
Podcasts (From the Stacks)
54 articles
From the Editor
50 articles
Dear Indie Annie
49 articles
Issues
49 articles
Cover Feature
48 articles
Ten Tips
47 articles
Health & Wellness
38 articles
Marketing
38 articles
Mindset
36 articles
Devil in the Details
34 articles
Genre Focus
32 articles
Martelle's Motivation
26 articles
Events
25 articles
Craft
23 articles
Weekly Roundup Newsletter
23 articles
From the Publisher
22 articles
Production & Workflow
22 articles
ALLi Exclusive
20 articles
From the Stacks (Books)
17 articles
Productivity
16 articles
Prosperity
16 articles
Corner the Market
15 articles
Blog
9 articles
From the Creative Director
6 articles
Training Roundup
6 articlesBusiness / Finance / Strategy
5 articles
Op-Ed/Letters to the Editor
5 articles
Indie Author Advertising
4 articles
Press Releases
3 articles
Advertising
1 articleHealth and Wellness
1 article
Advertorial
1 article
Indie Publishing: You Don’t Have To Do It Alone
Discover how building a support system transforms your indie publishing journey from overwhelmed to unstoppable.
Why Are Retailers Owning Your Readers?
Learn how to reclaim your book sales by selling directly to your readers.
Celebrating 10 Years of Empowering Indie Authors — Join the Gatekeeper Press Family
Get $1,000 off any publishing package now through May 31st with code 10YRSALE in honor of Gatekeeper Press’s 10-Year Anniversary.
A Smarter Way to Sell Books (Without Building a Whole Store)
Join us May 20 for a fresh take on book sales, discovery, and author control.
Issue #49: Take Control of Your Author Career—Branding, Sales, and Platform Power
Featuring David Viergutz: From Scares to Sales: How One Indie Author Built a Million-Dollar Empire
ALLi Exclusive: It’s Your Author Business, So Own It
Many authors choose the indie publishing route for its creative and commercial freedom and control, but this method also comes with enticing third-party platforms offering reach and visibility—ranging from publishing platforms like Amazon to social media giants such as Meta and TikTok. However, complete reliance on these third-party platforms...
Unlock Your Author Brand: How Indie Authors Can Win Readers and Boost Book Sales
How do you get readers to buy your books? Almost every author I speak to wants to know the answer to this question—really, it's one every author has asked at some point in their career. All the book marketing tips in the world can't offer...
How Indie Authors Can Build Audience Engagement with Platforms They Actually Own
In a world of sudden TikTok bans, Facebook freezes, and constant shifts on social platforms, authors can't afford to rely solely on third-party systems for audience engagement and revenue. While direct sales can be effective, this approach isn't feasible for everyone. Indie authors require solutions that...
Navigating Retailer Frustrations: How Indie Authors Can Future-Proof Their Publishing Business
Self-publishing platforms transformed the publishing industry landscape dramatically in the early 2000s. Since their emergence, independent authors have leveraged global accessibility to fortify the indie author ecosystem. The Center for Media Engagement at The University of Texas at Austin characterized these changes as the democratization of publishing, highlighting how authors...
Turning Horror into High Revenue: How Indie Author David Viergutz Built a Million-Dollar Epistolary Empire
Some of the most fascinating stories of authors are the ones who approach publishing, storytelling, reader retention, or other aspects of our business from a unique angle; who leave behind the well-trod paths and explore new roads to success. These sorts of people are interesting for a variety of reasons:...
Stories by Mail: How Indie Authors Are Sparking a New Epistolary Fiction Movement
For some decades now, it’s fair to assume the vast majority of people have rarely received paper mail they look forward to opening. As the internet grew, paper mail declined, falling by 46 percent between 2008 and 2023, according to the United States Postal Service. These days, our mailboxes...
Building a Thriving Indie Author Business Without Social Media: Your Complete Guide
Dear Indie Annie, Is it possible to run a successful indie author business without social media? Between turmoil on certain sites and the toll it can take on my mental health, I would love to step back—but I worry it’ll be nearly impossible to connect with readers if...
Why Indie Authors Must Build 'On Their Own Land': Securing Independence Beyond Amazon and Social Media
At the start of March of this year, a weeklong boycott of Amazon and other large companies organized by The People’s Union USA aimed to put pressure on businesses that had ended their diversity, equity, and inclusion programs, raise awareness for workers at the companies, and support small businesses....
Embracing Vulnerability: How Indie Authors Can Leverage Brené Brown's Insights for Creative Success
About 'Daring Greatly' by Brené Brown As an indie author, vulnerability is a constant part of your process, from penning deeply personal narratives to facing criticism once your work is shared with the world. But what if embracing your vulnerability could actually amplify your creative strength? In Daring...
Crafting Middle-Grade Hits: How Indie Authors Can Combine Beloved Tropes for Irresistible Stories
In 1969, Dario Fontanella Gregori invented a new ice cream sundae that is iconic today in cafés throughout Germany. He started with the standard tropes—vanilla ice cream, red berry syrup, whipped cream, and grated chocolate—and built something surprising yet inevitable: a sundae that looks like a plate of...