Author Inklings: The Basics of Paid Book Advertising
Paid advertising can launch an author’s career to new heights, but successful strategies can take years to master. Columnist Susan Odev explores what authors should consider before they start.
Susan Odev
Susan specializes in entrepreneurial mindsets, she has written several non-fiction business books, and now writes novels under a top secret pen name.
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Author Inklings: Your Gentle Introduction to Marketing Without Panic
The work to publish your book is done. Now the work to market it begins. Columnist Susan Odev explores the options authors have for finding readers and how to ensure your strategy is sustainable.
Author Inklings: Building Momentum Before Release with a Solid Pre-Launch Strategy
Your book is finished, and you’re ready to publish … or are you? Learn the marketing tips and strategies every author should consider before release day to give their book the best chance of success.
Author Inklings: The Invisible Art of Book Formatting
Readers may judge your book by its cover, but what’s inside matters just as much. Columnist Susan Odev explores the basics of book formatting, the platforms you can use, and the pitfalls to avoid.
Author Inklings: Turning Your Blurb into Your Book’s Perfect Sales Pitch
Distilling a novel into a few paragraphs is a challenging art form to master. But following a simple, four-part structure can help you draft the perfect blurb for your book, no matter the genre.
Author Inklings: Well-Made Covers Create Your Book's First Impression
Before a reader ever opens your story, your cover will invite them to come closer. IAM columnist Susan Odev explores the elements that matter most, plus how to find a designer who can bring your vision to life.