Marketing Lessons Children’s Book Authors Can Learn from the 2024 Olympic Games Laurel Decher France is making its final preparations for the Olympic Games next month. Stadiums have been erected around famous sites in Paris, including the Eiffel Tower and the Palace of Versailles, so that historic shots of winning athletes will have cultural icons […]
Upgrade Your Marketing with AI Initiatives Jenn Lessmann Last year, Indie Author Magazine focused an entire issue on AI, the ways authors could make use of new machine learning platforms, and some of the ethical concerns involved with the impact of artificial intelligence on the publishing industry. Since then, the opportunities and challenges have continued […]
Grace Snoke Although there’s a lot to learn at writing conferences, there are two things that only in-person conferences can provide: the energy found from being among other authors and networking opportunities. 20Books Sevilla took the energy and networking found at most 20BooksTo50K® conferences to a new level. Heidi Heinz, Lola Parrilla Heinz, Enrique Parrilla, […]
Ben Hale’s Unconventional Path to Writing Success Eryka Parker Ben Hale never could have imagined that consuming Fantasy tales as an avid young reader would reshape his life. His writing journey sparked from a love of reading, but a well-kept secret that lasted nearly fifteen years has allowed Hale to touch countless lives. Led by […]
Steve Higgs According to Book Report, my top-line sales income from last year was $1,724,509.13. Except it wasn’t. The $1.7 million is the bulk of it, but audiobook sales, global paperback sales through IngramSpark, KDP All-Star bonuses, and other income streams all add to make the number roughly $2 million for 2023. My top-line income […]
Melissa Addey, ALLi Campaigns Manager Should authors “write to market”? It’s a question we’ve answered before, but this month, we’re looking at a more practical question: if you want to understand what’s going on in the market in which you are doing business, how do you go about it? Where can you find the best […]
Book: First Pages of Best Sellers: What Works, What Doesn’t, and Why C. S. Lakin https://indieauthortools.com/books/first-pages-of-best-sellers Capturing a reader’s attention from the first page of a book is crucial to engaging the reader from the onset. It sets the stage for the rest of the story and tells the reader what to expect from that […]
Chelle Honiker As an indie author, your imagination is boundless, conjuring fantastical worlds, intricate plots, and memorable characters. Yet the reality of managing your indie author business often paints a different picture—one of a cluttered desk and digital spaces teeming with disparate ideas, scattered notes, endless to-do lists, and burgeoning files of research materials and […]
I’ve never considered myself much of a sports fan, but the Olympics have always been an easy exception to make. I remember waking up early to watch cycling during the Rio Olympic Games in 2016 and setting reminders on my phone for gymnastics events held at the Tokyo Games in 2021. It’s a safe bet […]
ScribeCount Brings Your Sales Data Across Retailers into One Place David Viergutz For authors who publish wide, tracking sales and trends across different platforms can be time consuming, yet the data it provides can be essential to creating effective marketing strategies. ScribeCount (https://scribecount.com) offers a way to track and compare sales across several distribution platforms. […]
Joe Solari In the second installment of his quarterly series, Managing Director of Author Nation and business expert Joe Solari explores what it takes to build your audience as an indie author. Most industry advice focuses on targeting new readers and drawing them into your funnel—but what about the superfans you already have? Solari says […]
Honorée Corder Many years ago, one of my mentors echoed something I’d heard from life coach Tony Robbins in my early twenties: you are cause, not effect. Tony said it like this: the past doesn’t equal the future. I took both to mean: I am the driver, I am ultimately in control, and I can […]
Jen B. Green As creators, choices abound in our daily lives, from which subgenre we should write in to which software we should use to which companies we should publish with. We also make business decisions and decisions for our personal lives. And while we like to think we have unlimited mental energy, that isn’t […]
Craig Martelle Everyone is afraid of something. When it comes to your author career, there’s the fear that your book won’t be well received. That you’ll get bad reviews. That your brand will become tainted in some way. Pirates! There are a million things to send you into a dark corner, quaking. Courage brings you […]
I know it’s important to understand who you’re writing and marketing to, but how do I develop my ideal reader avatar? Every time I try, it feels like I’m limiting myself. Needing to Niche Down Dear Niche, Oh darling, focusing on your target audience feels as frightening as finalizing a paint palette for your parlor. […]
Gayle Leeson When delving into the world of Nautical Fiction, you might first imagine epic tales like Herman Melville’s Moby Dick or Ernest Hemingway’s The Old Man and the Sea. Although these classics—as well as books by Jack London, John D. McDonald, C. S. Forester, and Patrick O’Brian—undoubtedly hold a prominent place in the genre, […]
Grace Snoke Writing your book was the hard part—or at least that’s what you might’ve thought. But now comes an even harder part: promoting it. Marketing can pose a challenge for any author, but nonfiction authors sometimes have a harder time reaching and connecting with their target audience than even fiction authors do. Some of […]
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