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Writing a compelling book sales description—also known as a blurb—is a critical skill for any author, and one that taps

Matty Dalrymple, ALLi Campaigns Manager We’re probably all familiar with paid advertising meant to drive readers to a website or

Matty Dalrymple, ALLi Campaigns Manager As the book market becomes ever more global, the idea of offering translations of their

Melissa Addey, ALLi Campaigns Manager Should authors “write to market”? It’s a question we’ve answered before, but this month, we’re

Melissa Addey, ALLi Campaigns Manager What book formats should an author be creating? Doesn’t it just come down to print,

Melissa Addey, ALLi Campaigns Manager The term “backlist” is one self-publishing authors adopted from traditional publishers, though it’s less relevant

Melissa Addey, ALLi Campaigns Manager When we use the term “book launch,” we’re referring to all the planned marketing activities

Melissa Addey, ALLi Campaigns Manager What is “writing to market”? The phrase is tossed around a lot in author circles,

“Distribution” may sound technical and far from the creativity of writing. But distribution simply comes down to how you can

For successful authors, writing is not just an art. It is also a business. In fact, the Alliance of Independent