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Issue #27- July 2023

Search Engine Optimization (SEO) is the organic method of driving traffic to your website, as well as to your other channels. As opposed to targeting audiences with paid ads, SEO allows you to utilize keywords, content creation, and links to create meaningful metadata that will place your site in potential readers’ search results and drive […]

How Well-Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings, book descriptions, and marketing can be intimidating. You need to be able to identify not only the language you believe describes your book but the language others may use to connect with it as well. Yet fine-tuning that language […]

Over the years, we’ve seen adaptations in how books have been categorized. The changes have been prompted by libraries, publishers, and bookstores and were put in place to make it easier for booksellers and readers to navigate the extensive, ever-growing catalog of books available. Think about walking into a bookstore and wanting to find a […]

Master the Tool that Changes the Ads Game for Authors Imagine creating a captivating Facebook Ad for your latest novel. It garners attention, driving traffic to your book’s Amazon page. Then comes the million-dollar question: how do you calculate the impact of this ad? How many clickers turn into customers? Advertising is a key part […]

Book: The Anatomy of a Best Seller: 3 Steps to Deconstruct Winning Books and Teach Yourself Craft (Better Writers) Sasha Black Anatomy of a Best-Seller” by Sacha Black is an engaging guide for aspiring authors aiming to understand the crafting of best-selling books. This comprehensive guide provides a step-by-step process for deconstructing your favorite books, […]

Now that we’re more than six months in, can you say you charged into this year replenished and ready? With a barrage of external stressors, including political divisiveness, inflation, weather-related tragedies, and health concerns, it would be easy to guess that affirmative answers to that question are low. Compound that with the flurry of life […]

I have spoken about marketing many times at conferences, and one subject always gets discussed: money.  Most of the authors I meet don’t have a lot of it to throw around, and when they run a few ads and see their hard-earned cash vanish without generating any sales, it makes them not want to spend […]

Some of the best things about being an editor for Indie Author Magazine are the gems of wisdom I come across in our writers’ stories. Take Eryka Parker’s feature on keywords in this month’s issue. Like many of you, I’m sure, I’ve always viewed managing metadata as a bit of a chore—something we do to […]

In the vast landscape of modern literature, there are authors who possess an uncanny ability to captivate readers with their words, whisking them away to worlds both real and imagined. Among them stands Ben Wolf, the award-winning author of multiple Children’s and Middle Grade books, as well as the Blood Mercenaries Fantasy series and the […]

In 2022, the Romance genre generated nearly one and a half billion dollars in sales, making it the highest-earning genre in fiction. It was also the fastest-growing fiction genre, contributing to 66 percent of adult fiction growth, according to statistics shared by data research group WordsRated (https://wordsrated.com/romance-novel-sales-statistics/). Clearly, people love to read about love. The […]

Dear Indie Annie, My last self-published book took off, and I’m finally gaining traction as an author. I’m eager to release my next book as soon as possible to keep the momentum going. But I need help to keep a regular writing schedule while also managing tons of promotional work. How can I stay productive […]

Someone we like or respect is doing a thing. We want to be like what we admire. So we do the thing too. Often, that isn’t healthy for us. If something you’re doing is causing you pain, then don’t do it. If it’s challenging you and making you uncomfortable, but it’s helping you toward your […]

Get a handle on your book’s metadata, and you can turn your book into a veritable cash machine. Ignore the finer points of metadata, and your book might fail to find the traction, impact, and income you would really like it to have. That would be a bummer. For those of you who cringe, as […]

Your author website is gorgeous. I mean it. It is aesthetically pleasing, consistent with your branding, and customized to guide your readers on an effortless journey from discovery to superfan. But does it work? You’ve spent a lot of time, when you could have been writing, thinking about how to reach your readers, engage them, […]

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