Issue #22 – February 2023

How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories. And as an author, you are a natural storyteller, with the ability to craft compelling narratives and engage readers in a way that few others can. So why not use those same storytelling skills to […]

Why Authors in Every Genre Need to Consider Their Characters’ Names Carefully A character’s name can often make or break a book. How well would Lord of the Rings have gone over if it had followed Legolas, Gandalf, Aragorn, Gimli, Boromir, and their hobbit companions Bob and Doug McHobbit? Tolkien’s editor might have had opinions. […]

A quick glance in my crystal ball tells me you’re reading this in February, but—because of the crazy scheduling required to produce a magazine like Indie Author Magazine—I’m actually writing these words in November, having just returned from 20Books Vegas.  While I was there, I spent some time chatting with Chelle Honiker, IAM’s illustrious publisher, […]

All writing groups are unique, yet they all share the ability to create deep bonds and lasting friendships among their members. In February, as we celebrate romantic relationships on Valentine’s Day, we also want to celebrate the close-knit, creative relationships made in these spaces. Indie Author Magazine reached out to four writers to hear about […]

Back in the olden days of indie publishing, when the earth’s crust was cooling and it was a wild west of new information for self-publishers, I was fortunate enough to attend a conference in Austin, Texas, with this month’s featured subject, Tammi Labrecque.  It’s hard to remember back that far. So much has changed since […]

One of this month’s features asks a handful of authors that exact question, and I always love hearing people’s responses. I met mine through Camp NaNoWriMo about eight years ago. (In fact, you can read about our group, the Treehouse of Writers, in the article!) During the summer sessions of the writing challenge, the site […]

Is It Time to Hire Outside Help to Keep Your Author Business Running? If only we really could buy time back when we needed it, life as an author would be so much easier. Sadly, we’re still stuck with twenty-four hours in a day, like everyone else. And, of course, we don’t want to spend […]

Millionaire authors can seem so grandiose. It’s hard to imagine an author making six figures a year from their work, let alone ten times that amount. Despite the apparent monstrosity of this task, there are many indie authors achieving this monument every year. Perhaps they know something the general public doesn’t—or perhaps they think differently […]

Tammi Labrecque Shares Lessons on Balance, Impostor Syndrome, and Making Email Marketing Look Easy Even if you’ve never met her before, one conversation with Tammi Labrecque is probably enough for the two of you to become friends.  The author and course creator is bright, bubbly, and—even on a Friday afternoon—ready to talk your ear off […]

Boy meets girl. Boy loses girl. Boy gets girl back. This simple formula for writing a romance is timeless, but Contemporary Romance puts a modern spin on these stories that makes them relevant for today’s readers. Contemporary Romance reflects the issues, themes, problems, values, relationships, and lifestyle choices readers deal with in their own lives […]

If you’re healthy and have never had a chronic illness, you’re in a slim majority. According to the National Library of Medicine (, 45 percent of all Americans suffer from at least one chronic illness, and that doesn’t include those with long COVID. If you don’t suffer from a chronic illness, such as cancer, heart […]

Dear Indie Annie, I’ve started a new social media account to market my book, and I love posting photos and videos of the other things I read! But I get nervous posting anything about my own writing. How do I build up the confidence to market my work to strangers?  (Sort of) Social in Seville […]

The reader experience is both subjective and objective. You can measure it in your reader recidivism: What’s your read-through rate to the next title? Are you getting good numbers of reviews, more than each previous release? Is your book ranking better than it should based on sales?  Those are all signs of a positive reader […]

When Building a Relationship with Your Fans, It’s OK to Share About Life Beyond Your Books Authors everywhere want fans to love and purchase their books. We spend every day marketing our books to readers and potential readers, but sometimes we forget we need to market ourselves to our readers as well. Fans want to […]

When I was a young entrepreneur, the phrase “mailbox money” was thrown around a lot. I think, in today’s world, email is the new mailbox money. When you do it effectively, it can be a source of income, either directly or indirectly. I think that’s pretty cool. If you’re stuck or reluctant, you’re not alone—that’s […]

SMS Texts and Unlimited Subscribers Help Set the Email Service Provider Apart Amid the crowded marketplace of email providers, Sendinblue ( is an often overlooked option. This French-based company has branch offices all over the globe and has services that easily rival some of its biggest competitors: Mailchimp, MailerLite, SendFox, and ActiveCampaign. But it’s not […]

Twitter is a unique social media platform built on brevity, requiring users to limit posts to only 280 characters at a time. But a writer can pack plenty into these tiny tweets. For many authors, Twitter has become the cornerstone of their author platform, their way of getting the word out for a book launch […]

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