The Table That Sells: Simple Booth Tweaks with Big Returns
Learn how to design an eye-catching booth, spark authentic conversations, and fine-tune your pitch to boost sales and build a loyal readership at in-person reader events.
Marketing46
In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
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Your Author Tagline Matters: 4 Steps to Clarify Your Brand and Connect with Readers
Plenty of authors use taglines for their books and series, summing up in just a few well-crafted words the key themes, tropes, and story elements that readers can expect to find among the pages. But The Author Wheel co-founder Megan Haskell suggests authors should take it a step...
An Essential Guide to Editorial Book Reviews for Indie Authors
Loading the Elevenlabs Text to Speech AudioNative Player... As an indie author, you’re constantly balancing your creative process with the demands of running your own marketing. Among the tools available to boost your book’s visibility, editorial reviews hold special significance, as they set the tone for your entire...
What It Takes for Indie Authors to Break into the Brick-and-Mortar Market
Loading the Elevenlabs Text to Speech AudioNative Player... Indie authors often rely heavily on digital marketing and promoting their books on e-retailer platforms. But millions of readers still get their books from libraries and bookstores. In 2023, U.S. bookstore sales hit $8.3 billion, and Gen Z and...
Build Your Author Brand: Attract Loyal Readers
Six Steps to Perfecting Your Business’s Brand and Attracting the Right Readers Angela Archer “Brand or be branded,” says branding expert Deb Gabor, bestselling author of Branding Is Sex. Even if you don’t have a personal brand, your readers are already branding you. The impression you leave—intentionally...