Tailored for authors who want to excel in the business side of writing, this section will provide valuable insights into managing strategic decisions, as well as the the financial and contractual aspects of your writing career.
Understanding Press Releases When it comes to press releases, I’ve worked on both sides of the writing desk. I’ve stared at the same blank page that other authors—or editorial interns, in my case—have tried to craft into an interest-grabbing announcement, just like I’ve sorted through...
An ARC (Advance Reader or Review Copy) Team: A Valuable Tool for Indie Authors An ARC (Advance Reader or Review Copy) team is a valuable tool in an indie author’s arsenal. An engaged ARC team can help you build momentum with solid reviews on launch as well as help...
You’ve likely heard that building your email list is an important part of marketing your books. If you have a large list of raving, highly engaged fans who can’t wait to read your next book, then you have a great chance of selling lots of copies of your...
Loads of articles compare the pros and cons of images or plain text in email newsletters. Let’s cut to the chase: They both have their pros and cons. Chances are also good that no single article will sway you one way or the other if you’re fixed in...
Understanding the Growth in the Indie Publishing Industry I’m about to give the editors of this fine journal a headache. When they gave me the assignment of writing about growth in the Indie Publishing industry, my first thought was “this is a massive subject.” The second thought was “I’...
A character death. A final goodbye. A heartfelt reunion. The end of a journey. It doesn’t necessarily matter the specific plot points that elicit the emotion nor is genre or artistic medium all that important. But scroll through recommendations on BookTok or consider the moments from a favorite series...
