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Bre Lockhart Simply put: Kickstarter is a crowdfunding platform. For those wondering what that means, crowdfunding is the practice of funding a project by raising small amounts of money from a large number of people. If you’re like many folks, your knowledge of the Kickstarter platform begins with that electronic

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A Rising Tide Lifts All Boats

A Recap of the 20Books Vegas 2021 Conference Fatima Fayez In November 2021, roughly sixteen hundred authors descended upon Las Vegas to attend the annual 20Booksto50K® conference. Bally’s Las Vegas Hotel hosted the event for the first time, the increased number of attendees showcasing the growing popularity of the conference. 

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Paper with Newsletter text in old typewriter

Substack for Authors

Jackie Dana What do authors Salman Rushdie and Chuck Palahniuk have in common with a small army of indie authors? They’re actively publishing newsletters and creative content on the newsletter platform Substack. Let’s look at why this new platform might be the hottest place to publish your next novel and

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2021 goal plan action

Turning Goal Setting on Its Head

Making TRAMS Goals Susan Odev Before I was a writer, in the days when I earned a living training public and private sector workers how to manage their time, their teams, or themselves more effectively, I would advise everyone I met that the secret to goal setting was to write

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Asana on mobile

Goal Setting with Asana

Gill Fernley Asana (, an organizational app, lets you set up projects and tasks, keep track of them, and nail your deadlines. With a free plan and several paid options, you can try it out to see what you think and only pay if you really need the extra users

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Survey Suggestion Opinion Review Feedback Concept

Are you making the most of your book reviews?

Angela Archer Book reviews are an important part of your marketing strategy in terms of building credibility. The social proof that people are reading and enjoying your book can lead to more sales. And more sales leads to more visibility, which again leads to more sales—and more reviews. Reviews are

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Let it snow—but get it right

Nicole Schroeder For those in the Northern Hemisphere, Jack Frost has settled in once again. And just like many uninvited holiday visitors tend to do this time of year, he’s probably going to overstay his welcome. Thankfully, winter weather can be the perfect excuse to put the kettle on, cozy

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Seeing Through the Fog

Key Definitions to Remember When Formatting Your Book Your story is written and edited. The next hurdle is how to make it available to your readers.  There are several options: you can use software such as Vellum to create a stunning e-book and print version. Or you can pay someone

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Making an Impression

Amazon’s A+ Content Standing out in a crowd is rarely fun—unless you’re trying to sell books, that is. But it’s not always easy. After all, eBook sales are an ever-growing force to be reckoned with, up more than sixteen percent in 2020, according to the New York Times. And amid

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Don’t look back

Graciously Critical: How to Look Back to Move Ahead

When I was sixteen years old and had recently experienced my first real romantic heartbreak, my stepmother gave me a greeting card from illustrator Mary Englebreit which read, “Don’t look back, you’re not going that way.” That beloved card found a home everywhere I’ve lived. The message resonated with me

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Defying Gravity: The Foolproof Plan to Make Your Full-Time Leap

Indie Author Magazine introduces a new section this month with the addition of INSIDER INSIGHTS. We welcome Joe Solari, noted business expert as our inaugural contributor. Submissions are open on our website at If you’re an author who has published enough books to know that you have a readership

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Light Up Your Writing Brain with Healthy Snacks

How to Eat Your Way to Creativity What’s the best fuel for a writer? For the 2021 Summer Olympics in Japan, 59-year-old Yoko Nishimura created a healthy salad to keep athletes in top form and combat the heat. She boiled edamame beans, added protein-rich noodles, fresh fruit, herbs, and vegetables.

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Craig Martelle, The Man, The Myth, The Leader

To an online author group of over 50,000 people, a wise man once said, “The most important gift you can give somebody is your time because you don’t get it back when it’s gone.” And while that statement isn’t novel, it seems apropos, almost ironic even, when considering the speaker:

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Up the Publishing Wide Staircase: Go Direct or Use a Distributor?

In “Wide vs. Exclusive: Which is for You?” (IAM May 2021), we covered the pros and cons of publishing e-books as widely as possible. The alternative is publishing through programs requiring exclusivity, like Amazon’s KDP Select program. When authors decide to publish their e-books wide, the next question is: “go

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Expanding Your Empire

How to Use Merchandise Sales on your Website to Make Money and Grow Your Brand In today’s economy, it’s a given that relying on a single stream of income is risky business. For authors, that means looking at your books as content and finding ways to slice and dice your

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Naming the Beast

Recognizing Imposter Syndrome Angela Archer This is part one of a three part Mindset mini-series focusing on imposter syndrome. You may or may not have heard of it, you may or may not have experienced it, but it’s said to affect seven out of ten people.  Defining It’s a term

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Meetup and Conference

Taking chances, making friends

How to successfully network at author conferences Before the Conference Maximize your conference experience by planning ahead. A few simple steps can elevate your experience and ensure you get the most out of attending. Ideally, you want to stay in the same hotel as the conference is being held. You

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Ten Tips for BookFunnel

BookFunnel specializes in e-book and audio distribution. Authors can send e-books directly to readers’ preferred reading devices, collect email addresses, participate in group promotions, and more. BookFunnel has created tools that save authors time, facilitate reader engagement, and it prides itself on its customer support. 1. Delivering Your Reader Magnet

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The Lowdown on Editing From An Editor

A Look at the Four Basic Types of Edits Note: All editors are different. Just because one editor may follow process A, does not mean that a second editor following process B is wrong. This breakdown is intended to provide general information to get you started, but your mileage may

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young black woman doing diy at home

Bootstrapping the Editing Process

Knowing Where and When to Spend Limited Resources What if we told you that your book doesn’t need to be perfect to be published? Following the Michael Anderle school of thought, the goal is to hit a MVP—minimum viable product—with our books. We want to write to genre expectations; it’s

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MINDSET Check-up

Resetting and restarting By the time you reach the editing stage, you’ve been working on your project for a long time. Your creative brain might be tired. Maybe you have doubts, distractions, overwhelm, or you can’t see your way forward. Give yourself a fresh start with this M.I.N.D.S.E.T. check-up: Motivation—In

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The Intentional Craft of Successful Serialized Fiction

If you’ve perused author-centric Facebook groups and some articles here at Indie Author Magazine over the last sixty days, you’ve likely seen chatter about the unveiling of Amazon’s new serialized fiction platform, Kindle Vella.  But serial fiction isn’t new. Writers have been peddling their wares on platforms like Wattpad, Radish

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