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What You Can Expect There are few things in life as personally painful as a breakup. When you're a businessperson, you'll learn eventually that changing your vendors and contractors can feel much the same way. Especially if you've worked with them for a long...
How to Use Merchandise Sales on your Website to Make Money and Grow Your Brand In today’s economy, it’s a given that relying on a single stream of income is risky business. For authors, that means looking at your books as content and finding ways to slice and...
Wide vs. Exclusive: Which is for You? In “Wide vs. Exclusive: Which is for You?” (IAM May 2021), we covered the pros and cons of publishing e-books as widely as possible. The alternative is publishing through programs requiring exclusivity, like Amazon’s KDP Select program. When authors decide to publish...
How to Find Keywords Amazon is the largest search engine after Google, which owns YouTube. Readers find book listings through typing words and phrases into the search box. By picking appropriate keywords and keyword strings, you tell Amazon which categories to place your book in, and more importantly, which readers...
Ad Graphics That Sell Your novel debuts. The story is amazing. The cover is on trend. The product description is flawless. But not every author is going to find their audience from the moment they click the publish button. For those requiring the extra push to find readers, advertising might...
When it comes to revision, Stephen King might’ve worded it best. Editing “is always a little like murdering children,” he wrote in his book On Writing, “but it must be done.” But finding where to start rewriting can be just as challenging as actually writing. It’s no wonder...
