In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
How to Structure Your Emails and Use Your Storytelling Powers to Sell More Books Our brains are wired for stories. And as an author, you are a natural storyteller, with the ability to craft compelling narratives and engage readers in a way that few others can. So why not use...
Understanding Reader Magnets: A Guide for Authors No doubt you will see plenty of them with Black Friday and the holiday shopping season underway. In recent years, businesses have begun offering deals and offers through promotional emails to connect with customers and get them spending more. And if you have...
What Authors Say Online Matters to Their Readers, So How Much Should You Be Sharing on Social Media? Being a writer never stops. If you’re not writing, you’re often thinking about it. If you’re not doing either, you’re likely to be looking at cover designs, formatting,...
Gill Fernley It’s back to school time for the kids, but they aren’t the only ones who’ll be in class. This month, we’re reviewing a few marketing basics and giving you some homework of your own. Lesson One: Make it the best book possible Hopefully, your...
Nicole Schroeder Nestled in her New England home, independent bookseller Kaitee Yaeko Tredway spends time each week arranging stacks of books and displaying them against a variety of backgrounds. She snaps several photos and writes out creative captions to pair with each, then decides when they’ll publish. Sometimes she...
Increasing your publishing profits through your backlist If you have published multiple books, then you may be working with two “lists.” Your frontlist is made up of newly published, fresh, exciting titles. Your backlist is books that have been out for a while that might be neglected by you and...
