In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
As author business models become more diverse, indie authors find balance, direction, and support through “mindful marketing,” a practice focused on sustainability and building stronger connections with readers.
Expand Your Author Brand with Merchandise
Discover how strategic entry into indie-friendly book awards can elevate your author brand, boost visibility, and connect you with new readers. Learn which contests to choose, how to budget wisely, and how to market your wins for maximum impact.
Learn how to design an eye-catching booth, spark authentic conversations, and fine-tune your pitch to boost sales and build a loyal readership at in-person reader events.
Plenty of authors use taglines for their books and series, summing up in just a few well-crafted words the key themes, tropes, and story elements that readers can expect to find among the pages. But The Author Wheel co-founder Megan Haskell suggests authors should take it a step further and...
