In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Increasing your publishing profits through your backlist If you have published multiple books, then you may be working with two “lists.” Your frontlist is made up of newly published, fresh, exciting titles. Your backlist is books that have been out for a while that might be neglected by you and...
Understanding Beta Readers and ARC Readers in Publishing If you already swap chapters with author friends, you know what it’s like to have critique partners. But have you considered beta readers to deepen your storytelling or ARC (advanced reader copy) readers to create pre-release buzz about your amazing new...
Have you ever woken up at 3:00 a.m., sat upright in bed, and cried out, “Dagnabbit! I wish I could just sign up for more newsletters!” Or maybe the cause of your sleeplessness is more along the lines of refreshing your empty email inbox and wondering when authors...
Introducing your translated book to readers can be an excellent form of virtual travel. Just think of all those new friends you can visit when the world opens back up. Travelers—especially writers—often collect surprising experiences and specific, colorful, and possibly useless details. When your book travels, you may...
Every author throughout history could likely recall a time they stared hopelessly at a blinking cursor or a pen hovering just above the page. And just as you know the importance of choosing the right words, you probably also know the struggle of finding them. Yet many times, only you,...
Introduction to Your Author Business Say you’re in a bar. With people. Someone approaches you and asks, “How’s it going with your author business?” You answer in one of the following three ways: 1. “Well, the CTR on my CTA is fourteen percent lower even though I increased...
