In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Breaking Down The Newest Marketing Feature in Kindle Direct Publishing Standing out in a crowd is rarely fun—unless you’re trying to sell books, that is. But it’s not always easy. After all, eBook sales are an ever-growing force to be reckoned with, up more than sixteen percent...
Tackling Author Signing Events Ah, book signings. The glam, the glitz, the autographs, the pics. The chaos, the questions, the preparation, the rejection. If you’ve ever signed books before, you know there’s a lot more to it than just showing up and praying someone buys your book. And...
How Color Mapping and Psychology Can Help Your Cover Stand Out In the May issue, we talked about how authors generate trust by having their covers reflect the story within. We pulled several bold and rather red action adventure covers together to compare and contrast the elements to illustrate how...
Prioritize Your Strategies for a Healthier, Happier Author Life Ah, the Fear of Missing Out (a.k.a. FOMO). That nagging panic that tricks us into thinking if we don’t try the newest, flashiest marketing strategy populating our news feeds, our author business will wither. It is distracting at...
The Only Question is How: Sweat Equity or Actual Money? The book cover is the first impression potential readers will have of your work and is what stops them scrolling as they search for something new to read. Beside considerations of genre, title, niche, and tone, your most important question...
A logo is an asset that every author should consider having in their marketing repertoire. Your logo will be one of the key indicators of your brand. It will be one of the first things readers see when visiting your website or your social media profiles. When deciding on your...
