DIGITAL & DOWNLOAD

INSTANT ACCESS

Keep going inscription on colorful background

There’s an old saying that goes, “If you’re going through Hell—keep going. That’s no place to stop.”

The same can be said about first drafts, editing, and most of the business tasks associated with being a self-published author. Many of the tasks aren’t in our wheelhouse as creatives, or we do them so infrequently that we lose the momentum and muscle memory that comes with repetition. 

Every new year, instead of making resolutions, I choose a focus word. One year it was “health,” and another it was “abundance.” 

I keep that word in front of me and try to make decisions in support of it the entire year. 

This year, my word is “consistency.” 

Striving for consistency, I try to keep my practices and habits simple so I can avoid decision fatigue. Rather than a marathon writing session to hit a deadline, I try to write every morning for two hours. I know what every meal will be each week. I wear the same outfits day in and day out. 

It’s not easy. It gets mind-numbingly boring. But I’m trying to build a muscle so strong that it won’t atrophy when I choose a new word next year. 

Do I blow it? Sure. But rather than “starting over” with my diet, or my errant word count, I keep going. I don’t try to catch up. I don’t wait for a milestone like a Monday or the first day of the month to start again. 

I keep going. 

Because, dear friends, sometimes it feels like Hell. 

To your success, 

Chelle

Picture of Chelle Honiker

Chelle Honiker

Chelle Honiker is an advocate for the empowerment of authorpreneurs, recognizing the importance of authors taking charge of both their craft and careers. In response to this need, she has founded a media and training company dedicated to supporting these creative professionals. As the co-founder and publisher of Indie Author Magazine, IndieAuthorTraining, Indie Author Tools, and Direct2Readers.com, Chelle’s team of more than 80 writers, editors, trainers, and support staff provides resources and insights that help authors navigate the complexities of self-publishing. Her role as the programming director for Author Nation, an annual conference in Las Vegas, further exemplifies her commitment to fostering a community where authors can grow and succeed. With a career spanning over two decades in executive operations and leadership, Chelle has honed her skills in managing complex projects and delivering impactful training programs. Her experience as a speaker and TEDx Organizer has taken her to many countries, where she has shared her insights with diverse audiences.

Make an Appointment with Chelle

Start or Join a Conversation About This Article:

When Writing Means Business, Storytellers Read Indie Author Magazine

Read Indie Annie's Latest Advice:

Dear Indie Annie,

I’ve just hired a new cover designer for my series, but English is not their first language. I want to make the process run smoothly. Any tips for working around a language barrier? Lost in Translation Dear Lost in Translation, Oh, poppet, collaborating across cultures can feel as daunting as decoding hieroglyphics! But with patience and open communication, you can transcend language barriers. View this as a thrilling expedition with your design sherpa! What you

Read More »

Dear Indie Annie,

I know it’s important to understand who you’re writing and marketing to, but how do I develop my ideal reader avatar? Every time I try, it feels like I’m limiting myself. Needing to Niche Down Dear Niche,  Oh darling, focusing on your target audience feels as frightening as finalizing a paint palette for your parlor. Why choose when there are so many gorgeous colors to pick from? But defining your ideal reader liberates your creativity

Read More »

Dear Indie Annie,

In the past, I’ve hired editors, cover designers, and even a virtual assistant. Passing off those responsibilities makes sense, but internal formatting always seems so straightforward. At what point is it worth investing in professional formatting services? Frugal Formatter Dear Frugal, Oh my, that moniker sounds like you’re an inhabitant of Middle Earth, but I digress. Formatting your own manuscript seems as simple as building a bookcase from IKEA: just insert tab A into slot

Read More »

Follow Us

Weekly Tutorial

Sign up for our Newsletter

We’ll send you our best articles, special offers, and industry updates

Would You Like a Free Issue?

Hello! I’m Indie Annie, and I would love to send you a copy of this month’s issue of Indie Author Magazine. Just join our email list and I’ll drop it in your inbox!