Magic and Alchemy.

As indie authors, our days are filled with the wonder of words and how they weave together
to tell tales. Sometimes, reality can be a wondrous tale too. Let me tell you mine.

In 2017, I attended the Smarter Artist Summit in Austin, Texas. The conference was good, but what was exceptional was the connections made that day. Folks whose names are well-known in our little industry as solid authors, but whose generosity for sharing their journey up the authorpreneur mountain has become legendary.

I was hooked. Being an indie author became my endgame. I had already published nonfiction for the travel industry. How hard could a pivot be to writing fiction?

I quickly learned. Writing fiction is hard. Publishing is harder.

Life went on. I dabbled, but mostly the day job kept me busy. The fever to crush it as a
rapid-release bestselling indie author passed, but I stayed connected to the groups I had joined and kept learning.

Fast forward to 2019. My Scottish Clan MacDougall Gathering was announced for the end
of July in Oban, Scotland. It was a promise kept to my Dad and Grandad before they passed
away when I bought my ticket and made plans to travel solo. Coincidentally, the 20Booksto50K conference was announced in Edinburgh and the dates matched up to make a monthlong Scottish adventure.

The dates coming together perfectly I credit to magic. Everything came together with such
perfection that there’s no other way for me to explain it.

But once 200 indie authors gathered in Edinburgh? Well, that’s alchemy. The mixture of
it all. The ingredients of the people and the place and what happened there defies reason and logic. I met people that have become more than best friends – they’re family now. We write and travel together, and talk every day. We’ve written anthologies, created websites, celebrated launches, and started book clubs.

And now we’ve started a magazine.

We’re from countries all over the world and write in different genres, but we’re connected
by our love of words and how we, as indie authors, share them with the world.
IAM isn’t just a magazine. It’s an extension of the community found online and in person. And if you’re an indie author, or aspire to be one, it’s your community too.

I plan to tell you more about the repeating pattern of magic and alchemy in our little community in my letters each month. For now, let me welcome you to our inaugural issue of Indie Author Magazine. It was born of the connections made at those two conferences (and now many others.) It’s my hope that you’ll find what our team
found with one another. Magic and alchemy.

To your success,


Chelle Honiker, Publisher
Indie Author Magazine

Picture of Chelle Honiker

Chelle Honiker

Chelle Honiker is an advocate for the empowerment of authorpreneurs, recognizing the importance of authors taking charge of both their craft and careers. In response to this need, she has founded a media and training company dedicated to supporting these creative professionals. As the co-founder and publisher of Indie Author Magazine, IndieAuthorTraining, Indie Author Tools, and, Chelle’s team of more than 80 writers, editors, trainers, and support staff provides resources and insights that help authors navigate the complexities of self-publishing. Her role as the programming director for Author Nation, an annual conference in Las Vegas, further exemplifies her commitment to fostering a community where authors can grow and succeed. With a career spanning over two decades in executive operations and leadership, Chelle has honed her skills in managing complex projects and delivering impactful training programs. Her experience as a speaker and TEDx Organizer has taken her to many countries, where she has shared her insights with diverse audiences.

Make an Appointment with Chelle

Start or Join a Conversation About This Article:

When Writing Means Business, Storytellers Read Indie Author Magazine

Read Indie Annie's Latest Advice:

Dear Indie Annie,

In the past, I’ve hired editors, cover designers, and even a virtual assistant. Passing off those responsibilities makes sense, but internal formatting always seems so straightforward. At what point is it worth investing in professional formatting services? Frugal Formatter Dear Frugal, Oh my, that moniker sounds like you’re an inhabitant of Middle Earth, but I digress. Formatting your own manuscript seems as simple as building a bookcase from IKEA: just insert tab A into slot

Read More »

Dear Indie Annie,

Despite my best marketing efforts, my backlist just isn’t selling. How do I decide whether to go back to the drawing board and refocus the series or cut my losses and unpublish it?  At a Crossroads Dear Crossroads,  I feel your frustration, love. When a backlist underperforms, it’s like owning a vintage auto that sputters more than it purrs. Do you tune it up or trade it in for a new model? Let’s hash out

Read More »

Dear Indie Annie,

I’ve only ever written in one particular genre. I have an audience built there, a decent backlist, and a few ideas for future books. But I just recently got an idea for a story in an entirely different genre—one that I don’t even know I’ll continue past this book. Do I write the new idea or stick with what I know?  Pestered by a Plot Bunny Dearest Plot Bunny, The temptation of an off-brand manuscript

Read More »

Follow Us

Weekly Tutorial

Sign up for our Newsletter

We’ll send you our best articles, special offers, and industry updates

Would You Like a Free Issue?

Hello! I’m Indie Annie, and I would love to send you a copy of this month’s issue of Indie Author Magazine. Just join our email list and I’ll drop it in your inbox!