In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
When Fantasy author Brandon Sanderson smashed Kickstarter records in March 2022—earning more than $41 million over the course of his campaign, almost half of that in the first seventy-two hours—he sparked a shift in the indie author world. Sanderson was not the first to discover the potential for...
Since Amazon launched the earliest version of Kindle Direct Publishing (KDP) in 2007, the business giant—which controls an estimated 50 percent or more of the online retail market in the US already—has maintained an unwavering influence over the self-publishing industry. Sixteen years later, Amazon boasts 85 percent of...
Can Authors Leverage Generative AI for Their Social Media Strategy? Social media, in all its guises, is a fabulous way for authors to showcase their wares. We can promote our work and potentially attract a dedicated audience who will derive ongoing value from our writing and hopefully provide an income...
How Well-Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings, book descriptions, and marketing can be intimidating. You need to be able to identify not only the language you believe describes your book but the language others may use to connect with it as...
Promoting your books can take any number of forms as you explore all the options available to readers. But if you’re looking for a way to attract a local audience to your story or meet readers at an in-person event, one option is to do an author reading. You...
Promo Newsletter Options for Every Indie Author David Viergutz Authors have long sought ways to send their work to the masses. Pay-per-click ads, social media, direct sales events—there are a multitude of options, all with unique purposes. The longstanding king of reaching readers has been through email, where one...
