Marketing44
In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
An Essential Guide to Editorial Book Reviews for Indie Authors
Loading the Elevenlabs Text to Speech AudioNative Player... As an indie author, you’re constantly balancing your creative process with the demands of running your own marketing. Among the tools available to boost your book’s visibility, editorial reviews hold special significance, as they set the tone for your entire...
What It Takes for Indie Authors to Break into the Brick-and-Mortar Market
Loading the Elevenlabs Text to Speech AudioNative Player... Indie authors often rely heavily on digital marketing and promoting their books on e-retailer platforms. But millions of readers still get their books from libraries and bookstores. In 2023, U.S. bookstore sales hit $8.3 billion, and Gen Z and millennials...
Build Your Author Brand: Attract Loyal Readers
Six Steps to Perfecting Your Business’s Brand and Attracting the Right Readers Angela Archer “Brand or be branded,” says branding expert Deb Gabor, bestselling author of Branding Is Sex. Even if you don’t have a personal brand, your readers are already branding you. The impression you leave—intentionally...
Boost Book Sales: Organic vs Paid Traffic for Authors
Using Both Organic and Paid Traffic to Build a Sustainable Book Business Under the umbrella of traffic, you can attract a potential reader’s attention in two ways: naturally, through your interactions with readers online, through social media, or in person; or by nurturing a new connection with paid advertising...
Marketing Book Translations for Indie Authors
Your Audience May Be Waiting Determining whether an audience is waiting for you is the easiest way to decide how well the market might bear a translation of your books. Consider the first place you might find your readers: your network. This means looking in places where they hang out...