In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Using Both Organic and Paid Traffic to Build a Sustainable Book Business Under the umbrella of traffic, you can attract a potential reader’s attention in two ways: naturally, through your interactions with readers online, through social media, or in person; or by nurturing a new connection with paid advertising...
Your Audience May Be Waiting Determining whether an audience is waiting for you is the easiest way to decide how well the market might bear a translation of your books. Consider the first place you might find your readers: your network. This means looking in places where they hang out...
Using Generative AI Since you may already be familiar with ChatGPT—I gave you ten tips for writing better prompts last year—here are some ways to use it for marketing, recommended by Book Launchers in a blog post for IngramSpark. Try uploading your manuscript and asking the AI to...
Marketing Lessons Children’s Book Authors Can Learn from the 2024 Olympic Games Laurel Decher France is making its final preparations for the Olympic Games next month. Stadiums have been erected around famous sites in Paris, including the Eiffel Tower and the Palace of Versailles, so that historic shots of...
Your Own Website While having an author website is important for fiction authors, it’s equally important, if not more so, for nonfiction authors. A website allows you not only to showcase your book but also to compile articles and blog posts you have written on the topic that demonstrate...
Marissa DeCuir When you write and publish a book, naturally, you want people to read it. The best way to get your book in front of readers is to promote it. “Publicity” is the umbrella term for the steps an author takes to promote their book. Publicity and marketing may...
