In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Loading the Elevenlabs Text to Speech AudioNative Player... As an indie author, you’re constantly balancing your creative process with the demands of running your own marketing. Among the tools available to boost your book’s visibility, editorial reviews hold special significance, as they set the tone for your entire...
Six Steps to Perfecting Your Business’s Brand and Attracting the Right Readers Angela Archer “Brand or be branded,” says branding expert Deb Gabor, bestselling author of Branding Is Sex. Even if you don’t have a personal brand, your readers are already branding you. The impression you leave—intentionally...
Using Both Organic and Paid Traffic to Build a Sustainable Book Business Under the umbrella of traffic, you can attract a potential reader’s attention in two ways: naturally, through your interactions with readers online, through social media, or in person; or by nurturing a new connection with paid advertising...
Your Audience May Be Waiting Determining whether an audience is waiting for you is the easiest way to decide how well the market might bear a translation of your books. Consider the first place you might find your readers: your network. This means looking in places where they hang out...
Using Generative AI Since you may already be familiar with ChatGPT—I gave you ten tips for writing better prompts last year—here are some ways to use it for marketing, recommended by Book Launchers in a blog post for IngramSpark. Try uploading your manuscript and asking the AI to...
Marketing Lessons Children’s Book Authors Can Learn from the 2024 Olympic Games Laurel Decher France is making its final preparations for the Olympic Games next month. Stadiums have been erected around famous sites in Paris, including the Eiffel Tower and the Palace of Versailles, so that historic shots of...
