In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Using Generative AI Since you may already be familiar with ChatGPT—I gave you ten tips for writing better prompts last year—here are some ways to use it for marketing, recommended by Book Launchers in a blog post for IngramSpark. Try uploading your manuscript and asking the AI to...
Marissa DeCuir When you write and publish a book, naturally, you want people to read it. The best way to get your book in front of readers is to promote it. “Publicity” is the umbrella term for the steps an author takes to promote their book. Publicity and marketing may...
Gill Fernley Launch parties aren’t just a fun way to celebrate your new book release; these events can also be a great way to gain new readers, grow your business, and boost your earnings. And they don’t always need a venue or complex setup. Authors can host virtual...
Guest Author Russell Nohelty Examines the Transmedia Trend in the Indie Author World There’s genre hopping, and then there’s medium hopping. Depending on how you look at his career, Russell Nohelty has done both. As a USA Today bestselling author and the co-founder of Writer MBA and the...
When Fantasy author Brandon Sanderson smashed Kickstarter records in March 2022—earning more than $41 million over the course of his campaign, almost half of that in the first seventy-two hours—he sparked a shift in the indie author world. Sanderson was not the first to discover the potential for...
Since Amazon launched the earliest version of Kindle Direct Publishing (KDP) in 2007, the business giant—which controls an estimated 50 percent or more of the online retail market in the US already—has maintained an unwavering influence over the self-publishing industry. Sixteen years later, Amazon boasts 85 percent of...
