In today's rapidly changing literary market, effective marketing is crucial. These articles aim to equip you with the tools to effectively promote your work and connect with your audience through branding, social media, and communication via email.
Your Own Website While having an author website is important for fiction authors, it’s equally important, if not more so, for nonfiction authors. A website allows you not only to showcase your book but also to compile articles and blog posts you have written on the topic that demonstrate...
Marketing Lessons Children’s Book Authors Can Learn from the 2024 Olympic Games Laurel Decher France is making its final preparations for the Olympic Games next month. Stadiums have been erected around famous sites in Paris, including the Eiffel Tower and the Palace of Versailles, so that historic shots of...
Using Generative AI Since you may already be familiar with ChatGPT—I gave you ten tips for writing better prompts last year—here are some ways to use it for marketing, recommended by Book Launchers in a blog post for IngramSpark. Try uploading your manuscript and asking the AI to...
Marissa DeCuir When you write and publish a book, naturally, you want people to read it. The best way to get your book in front of readers is to promote it. “Publicity” is the umbrella term for the steps an author takes to promote their book. Publicity and marketing may...
Launch parties aren’t just a fun way to celebrate your new book release; these events can also be a great way to gain new readers, grow your business, and boost your earnings. And they don’t always need a venue or complex setup. Authors can host virtual launch parties...
Guest Author Russell Nohelty Examines the Transmedia Trend in the Indie Author World There’s genre hopping, and then there’s medium hopping. Depending on how you look at his career, Russell Nohelty has done both. As a USA Today bestselling author and the co-founder of Writer MBA and the...
