Read notes and musings from Nicole Schroeder, offering an inside look at the magazine's direction, themes, and the decision-making process behind what makes it to print.
Another Year as an Indie Author Another year is nearly complete, and I feel confident saying it’s been a busy one for most of us. It’s one of the side effects of being an indie author, after all. Generally, the word “leisurely” is not in our vocabulary. If...
I once had a college professor remind me that, in some professions, doing everything right means most people won’t see the work you did. I can’t remember now if the advice came as part of a journalism or editing course, but after several years of working in both...
You’re not doing marketing wrong; you’re doing the wrong marketing. If there’s one thing we’ve learned over our combined twenty-five-plus years of helping authors, it’s that most people don’t hate marketing; they hate the marketing they are forced to do. Whether that means putting...
Why did you pursue independent publishing? We could surely all answer differently. In my case, I knew traditional publishing could be a long and taxing process. I knew the book I wanted to write was in a niche genre and therefore would be harder to sell to an agent, even...
To anyone who thought the discussions around AI might be quieting down, let this past month be an assurance: among authors, at least, the debate rages on. On August 7, author and industry expert Jane Friedman wrote a blog post expressing frustration with Amazon and Goodreads after she discovered a...
Ah, editing. The stage of the publishing process every author always seems eager to reach … until they reach it. Don’t feel bad. Editors get it. We know you’ve probably frowned at your screen in confusion at some of our questions (“How do you want me to style your...
