Author Inklings: Author Branding Without the Overwhelm
Columnist Susan Odev examines what an author’s brand promises readers and the elements authors should consider first when launching a new pen name.
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Author Inklings: Choosing a Pen Name Without Losing Yourself
As part of her ongoing series on launching a new pen name, columnist Susan Odev spotlights the most pivotal decision in the process: choosing the name itself.
Author Inklings: Finding the Genre Where Your Story Lives
In the second installment of her yearlong series, Susan Odev explores the importance of choosing a genre and what it tells readers about the story they hold in their hands.
Author Inklings: New Beginnings
In the first of a new series, IAM columnist Susan Odev embarks on a yearlong endeavor in her author business and invites authors at every stage to follow along in their own careers.
The Gentle Reset: Sustainable Goals for Writers
Embrace sustainable writing habits for the year
The Lonely Author Myth: Why Going Solo Is Killing Your Career
Hello again, my pretties! When people imagine the writer’s life, they picture a lone figure at a desk, quill in hand, feverishly scribbling into the night. The myth of the solitary genius is romantic, isn’t it? Except it’s also complete rubbish. Here’s the truth: Writing may...