I just got back from Alaska, where I finally saw the Northern Lights. (10/10, highly recommend. Would chase again.) And while I was staring up at the sky, thinking about how tiny and insignificant my deadlines seemed in comparison, a sneaky little thought crept in:
"Maybe I should be marketing my books more."
Raise your hand if you’ve ever had that moment—usually right after you’ve opened your manuscript for “just a quick revision” instead. 🙋♀️🙋♂️ (No judgment, we’re in this together.) Marketing can feel like an endless to-do list, an energy drain, or that unopened online course you swear you’ll get to eventually.
But here’s what I know: It doesn’t have to be overwhelming. A few smart, strategic moves can put your books in front of the right readers without turning you into a full-time salesperson. And—dare I say—it might even be fun.
steve higgs
Gill Fernley
steve higgs
🔖 Your One-Action Challenge: Pick one marketing task you’ve been dodging—updating your author bio, sending a newsletter, setting up a promo—and do it today. Just one. You got this. 💪
The best marketing? The kind you actually do. So let’s make it easy, doable, and—dare I say—fun.
