The Alliance of Independent Authors shares their take on industry matters, giving IAM readers the benefit of their unique experience and perspective of the publishing world.
Melissa Addey, ALLi Campaigns Manager Should authors “write to market”? It’s a question we’ve answered before, but this month, we’re looking at a more practical question: if you want to understand what’s going on in the market in which you are doing business, how do you...
Beginner Authors: Get the Basics in Place Melissa Addey, ALLi Campaigns Manager What book formats should an author be creating? Doesn’t it just come down to print, e-books, and audio? Well, no; there are a lot of exciting variations to explore under the broad heading of “formats.” The Alliance...
Melissa Addey, ALLi Campaigns Manager The term “backlist” is one self-publishing authors adopted from traditional publishers, though it's less relevant in the days of digital publishing than it was when only the frontlist—the newest books—got the most attention from readers. Today, we can promote any book,...
Beginner authors For beginner authors who have yet to build up loyal readers, book sales are unlikely to begin at all until they start marketing. This may sound depressing, but actually what it does is give you breathing space, so make the most of it. Take a tip from the...
Melissa Addey, ALLi Campaigns Manager What is “writing to market”? The phrase is tossed around a lot in author circles, and especially in independent publishing. The concept involves creating content specifically tailored to what’s currently in demand for readers, maximizing the chances of commercial success by writing what readers...
“Distribution” may sound technical and far from the creativity of writing. But distribution simply comes down to how you can get a book from your hands into those of your readers as easily and widely as possible. The Alliance of Independent Authors’ (ALLi’s) guiding policy for the most effective...
