The Alliance of Independent Authors shares their take on industry matters, giving IAM readers the benefit of their unique experience and perspective of the publishing world.
The idea of goal setting can seem intimidating, but it’s often a lack of goal setting that leads authors to a place of stress and overwhelm. Without a clear idea of your goals for your author business, you may try to do everything you see successful authors doing without...
Loading the Elevenlabs Text to Speech AudioNative Player... “Pay to play” has become a common phrase in today’s digital world. Where we once relied on creativity, engagement, and consistency in our posting on platforms like Facebook in the hopes of capturing readers’ attention, more and more sites now demand...
There is a common belief that artists, including authors, make very little money. To explore that assumption, in 2023, the Alliance of Independent Authors (ALLi) commissioned the world’s first Indie Author Income Survey, focused specifically on self-published authors. We found that indie authors earn more than those who are...
Writing a compelling book sales description—also known as a blurb—is a critical skill for any author, and one that taps into a different set of writing skills than those used to create the book itself. A well-crafted blurb can significantly impact a book’s sales since it, along...
Matty Dalrymple, ALLi Campaigns Manager We’re probably all familiar with paid advertising meant to drive readers to a website or other platforms, called “traffic.” But before investing in ads, authors should optimize for unpaid, organic traffic. For most authors, organic traffic is generated in three ways: 1. organic search:...
Matty Dalrymple, ALLi Campaigns Manager As the book market becomes ever more global, the idea of offering translations of their work intrigues many authors. Ethan Ellenberg, a New York-based literary agent who works with a number of the Alliance of Independent Authors’s (ALLi’s) top authors—those who are...
