Book: Strangers to Superfans: A Marketing Guide to The Reader Journey
David Gaughran
https://books2read.com/Superfans
David Gaughran is a seasoned self-published author who has used his expertise to coach countless indies to success through his workshops, blog, and Let’s Get Publishing series. His marketing guide Strangers to Superfans is no exception, illuminating the five stages of “the reader journey” and sharing how to optimize each one to boost sales and build fans for life. Beyond simply sharing best practices, Gaughran also highlights potential pitfalls in the process and how you can get out of them, making it useful for authors at any point in their marketing journey.
Tool: Google Trends
https://trends.google.com/trends
Whether you’re looking to refresh your metadata or trying to pick keywords for social media posts, it’s helpful to know what people are searching and which terms are most likely to drive traffic where you want it to go. Google Trends offers a real-time look at what people are looking for online, as well as historical data on where and when searches for a particular word or phrase peaked—plus, it’s just fun to explore. You can also sign up to receive a daily newsletter of trending topics delivered to your inbox.
Podcast: Novel Marketing Podcast
https://www.authormedia.com/novel-marketing
Novel Marketing is the longest-running author marketing podcast in the world, featuring advice for both self-published and traditionally published authors on growing their platform, increasing sales, and finding new superfans among their readers. Host and Author Media CEO Thomas Umstattd Jr. interviews a range of authors and publishing industry experts, sharing proven tips and strategies to growing your book business in a new episode each week.