Paul Austin Ardoin, USA TODAY bestselling author of multiple mystery series, is VP of Wide for the Win, supporting indie authors. With a creative writing B.A. and an MBA, he resides in Milwaukee.
Loading the Elevenlabs Text to Speech AudioNative Player... Indie authors often rely heavily on digital marketing and promoting their books on e-retailer platforms. But millions of readers still get their books from libraries and bookstores. In 2023, U.S. bookstore sales hit $8.3 billion, and Gen Z and millennials...
Does Your Story’s Main Character Have Enough Agency? Paul Austin Ardoin In one episode of the TV sitcom The Big Bang Theory, several of the characters get disappointed after they realize the hero of Raiders of the Lost Ark, Indiana Jones, does nothing to affect the outcome of the...
Cybersecurity Tips to Avoid Scams Targeting Your Author Business Cybersecurity Tips to Avoid Scams Targeting Your Author Business Scams became much more prevalent with the widespread use of the internet, and as perpetrators grow more sophisticated and continue to update their tactics, it’s no longer just the technologically un-savvy...
Purpose-built software Two pieces of software, Vellum ($249) and Atticus ($147), are built specifically for self-published authors to format book interiors. Both include tools for creating pre-populated sections common in many books: a copyright page, back matter, chapter headings, and so forth. Vellum was an early entrant in this space,...
For the first couple of years after I became an indie author, I struggled to get sales. But when I changed my strategy to use paid promotional newsletters, my sales grew significantly. It took a big mindset change for me to offer my first-in-series for free, but it completely changed...
