Jenn Lessmann, author of "Unmagical," writes snarky paranormal fantasy. A former teacher and stage manager, she loves caffeine, late nights, and exploring witchcraft in her writing.
One of the first rules of marketing any indie author learns is to identify your ideal reader. You build an avatar of the person you’re writing for: their age, gender, socioeconomic status, interests, habits, and anything else you can think of that will help you visualize and personalize your...
Using Generative AI Since you may already be familiar with ChatGPT—I gave you ten tips for writing better prompts last year—here are some ways to use it for marketing, recommended by Book Launchers in a blog post for IngramSpark. Try uploading your manuscript and asking the AI to...
Awareness Dale began her writing career writing five thousand words of fiction a day while doing technical writing to pay the bills, but somehow, the breakneck speed she’s maintained from the start hasn’t slowed. In the fall of 2000, Dale won fourth place in a writing contest that...
Exploring the Fantastic in the Mundane with the Magical Realism Genre Jenn Lessmann An old man with giant, feathered wings is discovered lying face-down on the ground, and the whole town comes out to see him—until a carnival arrives, and they lose interest. For a moment, Gabriel Garcia Marquez’...
Jonathan Yañez on Writing into the Dark and Taking the Next Step Jenn Lessmann Jonathan Yañez doesn’t have an outline. Some authors talk about writing by the Headlight Method, plotting only as far down the road as their headlights will shine. For Jonathan, assuming that the lights are on...
Do Authors’ Ideal Pricing Strategies Vary by the Genre They Write? Most pricing strategists tell indie authors to write in a genre that sells well and price competitively. But for new authors and those switching genres, choosing how to price your book may not feel that simple. Factors like publishing...
