Eryka Parker

Eryka Parker

Eryka Parker is a book coach, writing instructor, developmental editor at Legacy Book Coaching & Consulting, and an award-winning contemporary romance author, under the pen name Zariah L. Banks.

Check out the latest articles

Revitalize Backlist Sales with Fresh Book Covers

Key Considerations Each year, over one million book titles are independently published. While other aspects of marketing and metadata also impact your book’s success, the cover is often the initial touchpoint for potential readers, helping draw their attention while conveying important information about the story and genre. To successfully...

Master Short-Form Videos for Indie Author Marketing

Visual storytelling is arguably the most powerful medium used by creators on social media today. It has gained immense popularity in recent years due to its opportunities for enhanced engagement, audience building, brand building, and content versatility, and nearly every social media platform has taken advantage. YouTube Shorts, Facebook and...

Optimize Book Metadata: Boost Discoverability

How Well-Researched Keywords Influence Book Metadata Cracking the code of effective keyword use in book listings, book descriptions, and marketing can be intimidating. You need to be able to identify not only the language you believe describes your book but the language others may use to connect with it as...

IBPA Publishing University 2023: Indie Author Insights

The Independent Book Publisher Association (IBPA), which recently celebrated its fortieth anniversary, chose a resort and spa nestled on beautiful Coronado Island, located just across the bay from downtown San Diego, as the landscape for its 2023 Publishing University conference. With catered meals, complimentary drinks, and first-class hospitality, the resort...

AI's Role in Publishing: Opportunity or Threat?

If you’ve ever used a voice assistant feature like Siri or Alexa to locate information, welcomed movie or podcast suggestions on a streaming service such as Netflix or Spotify, or accepted a suggested correction in a word-processing program, you’ve successfully interacted with artificial intelligence, or AI. For years,...

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