ALLi is a global membership association. As a non-profit, its mission is ethics and excellence in self-publishing. ALLi offers advice and advocacy for self-publishing authors around the world.
Melissa Addey, ALLi Campaigns Manager The term “backlist” is one self-publishing authors adopted from traditional publishers, though it's less relevant in the days of digital publishing than it was when only the frontlist—the newest books—got the most attention from readers. Today, we can promote any book,...
Beginner authors For beginner authors who have yet to build up loyal readers, book sales are unlikely to begin at all until they start marketing. This may sound depressing, but actually what it does is give you breathing space, so make the most of it. Take a tip from the...
Melissa Addey, ALLi Campaigns Manager What is “writing to market”? The phrase is tossed around a lot in author circles, and especially in independent publishing. The concept involves creating content specifically tailored to what’s currently in demand for readers, maximizing the chances of commercial success by writing what readers...
“Distribution” may sound technical and far from the creativity of writing. But distribution simply comes down to how you can get a book from your hands into those of your readers as easily and widely as possible. The Alliance of Independent Authors’ (ALLi’s) guiding policy for the most effective...
For successful authors, writing is not just an art. It is also a business. In fact, the Alliance of Independent Authors (ALLi) refers to its top tier members, who have access to special benefits, such as a literary agent, as “authorpreneurs” because they are authors but also entrepreneurs. It’s...
Professional layout and formatting are crucial to a book’s success. All authors worry about their book covers, and rightly so, but a beautiful cover and wonderful content can quickly be overshadowed by poor layout and formatting. The Alliance for Independent Authors (ALLi) has a comprehensive book, Creative Self-Publishing, that...
