ALLi is a global membership association. As a non-profit, its mission is ethics and excellence in self-publishing. ALLi offers advice and advocacy for self-publishing authors around the world.
Matty Dalrymple, ALLi Campaigns Manager We’re probably all familiar with paid advertising meant to drive readers to a website or other platforms, called “traffic.” But before investing in ads, authors should optimize for unpaid, organic traffic. For most authors, organic traffic is generated in three ways: 1. organic search:...
Matty Dalrymple, ALLi Campaigns Manager As the book market becomes ever more global, the idea of offering translations of their work intrigues many authors. Ethan Ellenberg, a New York-based literary agent who works with a number of the Alliance of Independent Authors’s (ALLi’s) top authors—those who are...
Melissa Addey, ALLi Campaigns Manager Should authors “write to market”? It’s a question we’ve answered before, but this month, we’re looking at a more practical question: if you want to understand what’s going on in the market in which you are doing business, how do you...
Beginner Authors: Get the Basics in Place Melissa Addey, ALLi Campaigns Manager What book formats should an author be creating? Doesn’t it just come down to print, e-books, and audio? Well, no; there are a lot of exciting variations to explore under the broad heading of “formats.” The Alliance...
Melissa Addey, ALLi Campaigns Manager The term “backlist” is one self-publishing authors adopted from traditional publishers, though it's less relevant in the days of digital publishing than it was when only the frontlist—the newest books—got the most attention from readers. Today, we can promote any book,...
Beginner authors For beginner authors who have yet to build up loyal readers, book sales are unlikely to begin at all until they start marketing. This may sound depressing, but actually what it does is give you breathing space, so make the most of it. Take a tip from the...
