First up tomorrow, Tuesday 10 February at 10am CDT, we're bringing you the latest in the Author Automations series.
What's all the fuss about Claude code?
Anthropic now offers three different ways to work with Claude: Chat, Cowork, and Code. They're not interchangeable, and the differences matter more than the marketing suggests.
In this webinar, Chelle Honiker will walk through what each tool actually does, where each one shines, and where each one falls short. She'll share what happened when she used Claude Code on her own task backlog over a weekend — the wins and the weirdness — so you can see what working with these tools actually looks like in practice.
This isn't a pitch but this webinar will show you a realistic picture of what's possible, what's overhyped, and what questions to ask before deciding if any of this belongs in your workflow.
Curious or skeptical, you're welcome either way.
Register here and for the replay:
https://webinars.indieauthortraining.com/talks/whats-all-the-fuss-about-claude-code/
Join us again at our regular time slot at 11am CDT on Wednesday 11 February for
It’s Not the Price—It’s the Perception: Make Higher Prices a No‑Brainer
Why do people spend $15 on a movie theater ticket to see a movie once? Why do people spend $6 on a Frappuccino to drink it once? Why do people complain about spending more than $5.99 on a book they can read over and over? One not so simple answer in two parts: Perception and experiential consumption.
Movie going has always been an experience, but when did drinking a cup of coffee become one? When Starbucks set out to revolutionize how people buy their coffee. It wasn’t just about the product, it was about the personalized experience. Product customization and that Cheer’s “Everyone knows your name” feeling seem elementary in theory, but the application can prove more challenging. During this workshop, we’ll explore how readers develop their perception of an author brand and how to turn that into both brand loyalty and brand affinity using omnichannel marketing. You’ll walk away with actionable and implementable steps to leverage consumer behavior and increase your marketing strategy ROI.
11am CDT Wednesday 11 February 2026
Register here and for the replay:
https://webinars.indieauthortraining.com/talks/influencing-buyer-perception-to-make-your-brand-an-experience/
Bring your questions and I look forward to seeing you on the call!
Karen Guyler
Indie Author Training