Identity Crisis: Align Your Author Brand and Sell More
If your online persona, cover vibes, and book promise don’t match what readers actually get, you’re leaking trust—and sales. In a crowded marketplace (and especially in direct sales where you are the retailer), your brand is the buy button. This punchy session shows you how to find the gaps, fix them fast, and show up consistently everywhere readers meet you.
You’ll learn:
- Brand Audit Framework: A clear, step-by-step way to spot disconnects across your site, socials, storefronts, and in-person presence.
- Trust Builders: Positioning, proof, and genre signals that make readers say “yes” with confidence.
- Quick Alignment Fixes: Fast visual, copy, and CTA tweaks that boost consistency and conversions.
- Direct Sales Positioning: How to carry your brand to signings, panels, podcasts, newsletters, and digital storefronts so every touchpoint reinforces trust.
Walk away with practical alignment moves you can implement this week—so your brand and your books tell the same compelling story.
Wednesday 3 December at 11am CDT.
Register here: https://webinars.indieauthortraining.com/talks/identity-crisis-when-your-online-presence-doesnt-match-your-books/
Bring your questions and I look forward to seeing you on the call!
Karen Guyler
Indie Author Training