Steve Higgs, a retired British Army Captain, crafts mystery novels and crime thrillers. He lives in southeast England with his two sausage dogs and a hundred book ideas waiting to be written.
Plenty of indie authors tout the magic of BookBub for its Featured Deal promotions. These elusive deals can help spike sales, of course, but they’re not the only way BookBub can help you find new readers. When it comes to advertising, you may think BookBub ads are only for...
Low-Cost Alternatives to Paid Advertising I focus a lot on paid advertising because that is where the real money is to be made. Paid advertising is highly scalable, so you can grow your income with it, especially on Facebook. But for those starting out, the question is often, “What can...
Ad platforms like Facebook and Amazon may be a great option for making money as an author, but they’re far from the only ones. With the right strategy, paid promotions can lead to impressive sales as well. If you’re not sure what I am talking about, paid promotion...
Amazon Attribution Links Remove the Guesswork from Your Ad Campaign One ads strategy I typically recommend involves running multiple ads to determine which will resonate with the audience. I spend some money and sell some books, but if I have five ads for the same book, how do I know...
I have spoken about marketing many times at conferences, and one subject always gets discussed: money. Most of the authors I meet don’t have a lot of it to throw around, and when they run a few ads and see their hard-earned cash vanish without generating any sales, it...
As we’ve explored the ins and outs of making Facebook Ads work for you, I’ve explained how to set up ads that will reach the highest number of interested readers and how to choose images that will grab their attention as they scroll. This time, we need to...
