Steve Higgs, a retired British Army Captain, crafts mystery novels and crime thrillers. He lives in southeast England with his two sausage dogs and a hundred book ideas waiting to be written.
Steve Higgs According to Book Report, my top-line sales income from last year was $1,724,509.13. Except it wasn’t. The $1.7 million is the bulk of it, but audiobook sales, global paperback sales through IngramSpark, KDP All-Star bonuses, and other income streams all add to make...
Steve Higgs Free: what a wonderful word. Most of the time, when I sell a book, it costs me something. I advertise on Facebook, Amazon, and BookBub and pay to promote my books on subscription services such as Written Word Media and The Fussy Librarian. That costs me money, but...
Steve Higgs The ever-elusive BookBub Featured Deal: with all the work some authors will put in to land one, it’s easy for anyone new to the tool to wonder if they’re truly worth the hype. But whether you have never applied for a BookBub Featured Deal or applied,...
The Facebook pixel—recently renamed the Meta pixel—is a small piece of JavaScript code you can place on your website. The pixel gives you insights into how your audience interacts with your Facebook Ads. It also provides data on how Facebook users behave on your website after they click...
Writing a book’s blurb is one of the first steps in book marketing and one authors love to lament. You have to boil your entire book down into a few punchy lines that will entice the reader without giving away the story and somehow leave them with a desperate...
There are many people who don’t make it in this industry. Many, if not most, fall by the wayside because they give up, not because they cannot succeed. Yes, I made it, but that is only because I refused to be beaten as I climbed the mountain. When I...
