Joe Solari

Joe Solari

Joe Solari is an author, entrepreneur, and consultant aiding best-selling authors in building successful publishing businesses with tools to enhance team professionalism and efficiency.

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Reframe Failure for Indie Authors' Success

Business mindset is just as important as business strategy, says Managing Director of Author Nation Joe Solari in part 3 of his quarterly series. Plenty of indie authors limit their growth by avoiding taking risks or telling themselves they won’t succeed at certain publishing ventures, but Solari says failure...

Engage Your Existing Audience: Grow Authentic Readership

Understanding the Big Picture Rather than getting lost in the minutiae of innovations and market fluctuations, let’s draw lessons from the past. Consider the 1990s’ internet boom—nobody could have precisely predicted the dominant platforms and mediums that would emerge. Similarly, the future of publishing is uncertain, but one...

Mastering Book Launches: Avoiding the Launch Trough

As authors, creative freedom and administrative responsibilities can sometimes feel like they’re at odds with each other, and understanding the publishing industry can pose a challenge to even the most strategy-savvy authors. But there’s no need to figure it out alone. In his new quarterly column, Managing Director...

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