Each year, I attend between eight and ten conferences across the globe, but for the past three, I’ve made it a point to start my year in New Orleans. There’s something special about gathering with a small group to focus on my fiction in one of my favorite cities—where learning meets just the right amount of fun. The conversations were sizzling... but the climate this week? Not so much.

But that’s the thing about us indies—we pivot. With flights canceled and plans upended, we found ourselves hunkering down, foraging for food (desperately seeking beignets), and making the best of an unexpected situation. Flexibility isn’t just a skill in writing; it’s a way of life. And if there’s one thing we’ve all learned, it’s that having a backup plan is essential—not just in travel, but in how we connect with our readers.
Social media is a fantastic tool for connecting with readers, boosting visibility, and sharing your author journey. But here’s the thing—what happens if an algorithm changes, a platform disappears, or your account gets restricted? (Looking at you, TikTok) Your followers might vanish overnight, and that’s a scary thought.
That’s why growing your own mailing list is non-negotiable. Your email list is the only audience you truly control, free from the whims of changing social media landscapes. It’s your direct line to readers who care about your work, and it allows you to nurture relationships, launch books, and share updates on your terms.
This week, think about how to leverage social media without becoming reliant on it and take some time to explore practical ways to turn those likes and follows into loyal subscribers. Let’s build something you own, so no matter what storms come your way, you’ll always have a solid foundation.
To help you get started, I’ve rounded up four must-read articles that focus on growing your newsletter and taking control of your reader connections.
Ready? Let’s dive in.



