January 2022 - Launch Strategies Featuring Elana Johnson

Meet Elana Johnson

Elana Johnson Featured Author for Indie Author Magazine

Making a Name for Herself

How Elana Johnson—and Liz Isaacson, Jessie Newton, and Donna Jeffries—left traditional publishing to inspire indie success Nicole Schroeder Over the fourteen years she’s spent in the self-publishing industry, Elana Johnson

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Paper with Newsletter text in old typewriter
From the Industry
Jackie Dana

Substack for Authors

Jackie Dana What do authors Salman Rushdie and Chuck Palahniuk have in common with a small army of indie authors? They’re actively publishing newsletters and creative content on the newsletter

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Dear Indie Annie...

Innumerate in Indiana

Dear Indie Annie, I know I need to run ads if I want to grow my revenue, but all the numbers are making my brain hurt. ACOS, CPC, Impressions, CTR: I am trying to keep them straight, but all the acronyms and calculations are confusing me. I can’t remember what the letters stand for or what the terms mean, and the numbers keep jumping around. Please help! Innumerate in Indiana Oh, my sweet, darling Innumerate in Indiana,  I feel your pain. I really do. When the exceptional team here at IAM passed your question to me, I hid in my bedroom for a week, and they had to entice me out with an offer of iced cinnamon buns and whiskey-laced hot chocolate with gold-dusted marshmallows.  Even then, I begged them to give me a different question. Advertising jargon makes my blood run as cold as an evening stroll on Mercury.

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Book Launch Show

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top

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Directly above shot of woman lying on her back and reading a novel or fiction hardcover book

What is Women’s Fiction?

Merri Maywether In a sentence, Women’s Fiction is written by women for women. It isn’t that the genre is exclusive; men can and have read Women’s Fiction titles. However, the

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Feng shui

The Balance of Magic

Using Feng Shui to Frame Your Magic System Sine Mairi MacDougall Magic systems can be one of the most fun parts of world building. Readers also obsess over this part

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just one step closer

One Step at a Time

Gill Fernley Indie authors have so much to think about and learn, and that’s before you even tackle the world’s most enormous to-do list. There’s writing, editing, finding beta and

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A Rising Tide Lifts All Boats

A Recap of the 20Books Vegas 2021 Conference Fatima Fayez In November 2021, roughly sixteen hundred authors descended upon Las Vegas to attend the annual 20Booksto50K® conference. Bally’s Las Vegas

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Highline walker participating in competition at extreme sports festival

Walking the Wire

Adding Tension to Your Stories Kasia Lasinska Tension is not just reserved for Thrillers—it spans across all genres. In Romance, there’s sexual tension (just kiss already!); in Dystopia, there’s the

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Top tips


Bre Lockhart Simply put: Kickstarter is a crowdfunding platform. For those wondering what that means, crowdfunding is the practice of funding a project by raising small amounts of money from

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Organization of work

The Commotion of Notion

Organizing the Workflows of Writing Greg Fishbone Notion is the organizing tool I didn’t know I needed but now can’t live without. The slick web and mobile app interfaces collect

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Fashion announcement.

Full of Fanfare

Getting the Word Out About Your Book Emilia Zeeland We’ve all been there. Exhausted, over-caffeinated, and anxious about our next launch, wondering how to not just attract attention to our

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Close-up of racing snails in front of finish line. Themes competition, winning and funny animals.

Rapid Release to Rapid Riches?

Elaine Bateman Could rapidly releasing your books be the fastest way to financial success? Well, it might be one of them. What is “rapid release?” The rapid release strategy is

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Typewriter Tales from the team: